SAP C4C (Cloud for Customer) is a SAP Cloud based CRM based management solution and is different from the traditional SAP CRM on premise setup. SAP C4C provides the best CRM based Sales, Service and Marketing practices including options to access its mobile devices. In April 2016, SAP renamed their Cloud for Customer solution as SAP Hybris Cloud for Customer.

SAP Hybris is different from SAP Hybris Cloud for Customer in sense that it offers product for Commerce, Billing or Revenue, Sales, Service and Marketing and SAP Hybris Marketing is completely different from Hybris Commerce.

The SAP Hybris Product family contains the following distinct products, which are −

  • Hybris Commerce
  • Hybris Revenue or Billing
  • Hybris Cloud for Customer for Sales
  • Hybris Cloud for Customer for Service
  • Hybris Marketing

In the above family of products under the Hybris umbrella, SAP Hybris Cloud for Customer for Sales and for Services are provided using SAP Cloud for Customer product. This provides close integration with traditional backend systems like SAP CRM and SAP ERP system.

SAP Hybris portfolio also includes Commerce, Billing and Marketing part apart from cloud for Sales and Service.

Campaign Management

Note − You can integrate Cloud for Customer C4C solution to Hybris commerce platform, and both offers consistent end-to-end customer experience solution. SAP has maintained Hybris Commerce platform and Cloud for Customer as two different products, built separately to serve two different audiences.

When an organization buys Hybris commerce, it does not provide the license for C4C solution or buying C4C does not provide the organization with the license of Hybris commerce. License has to be purchased separately for both products from the Hybris family.

SAP C4C is based on the following individual products −

  • SAP Cloud for Sales
  • SAP Cloud for Marketing
  • SAP Cloud for Social Engagement

Following is the HTML user interface for SAP Cloud for Customer C4C product −


It is also available in Microsoft Silverlight mode as shown in following screenshot.

Application and Use