SAP Hybris - Marketing

SAP Hybris Marketing is one of the key modules of Hybris product suite, which targets enrolling customers on e-commerce websites by creating dynamic profiles and by providing real time exceptional shopping experience. This results in an increase in the conversion rate and gains the customer’s loyalty.

Hybris Marketing provides an individualized, contextual marketing experience to the customers. Contextual Marketing is a personalized marketing scenario, which involves the following three types of customer information −

  • Past Interactions and Historical Transactions
  • Predictive Analytics
  • In-moment context

The SAP Hybris Marketing Cloud brings together tools that allow you to understand and engage with your customers in real time and on all channels like never before. Hybris Marketing contains following nine products −

  • Hybris Marketing Segmentation
  • Hybris Marketing Data Management
  • Hybris Marketing Recommendation
  • Hybris Marketing Convert
  • Hybris Marketing Acquisition
  • Hybris Marketing Loyalty
  • Hybris Marketing Planning
  • Hybris Marketing Orchestration
  • Hybris Marketing Insights

As per a recent report by Gartner ( – SAP Hybris has been positioned as a leader in the 2017 Gartner for Multichannel Campaign Management Magic Quadrant Report. SAP Hybris Marketing Cloud suite focuses on customer journey management and execution across marketing and advertising channels.

Download the Report

Following is the product link on the Hybris site:

This page also provides a 30-day free trial for SAP Hybris Marketing Cloud. To enroll for the trial version, click on the “Sign up now” option.

Trial Version

Once you click on the Sign up now option, you will be landing onto the following page. It gives you a brief introduction about SAP Hybris Marketing Cloud. To get started with the FREE TRIAL, click on the yellow "GET IT" button and then sign up immediately.


When you click on the GET IT button, it will open the following login page of SAP Cloud Appliance Library CAL.


We can now further proceed by using the SAP Partner Id and password and it will open the SAP Hybris Marketing Cloud trial.

Cloud Trial

If you want to learn more about SAP Hybris Cloud, you can navigate to the Trial Center option. Once you click on the Trial Center, the following page will open. To access the SAP Marketing Cloud open courses or to access Startup guides on Marketing, we need to navigate to the SAP Learning Corner.

SAP Learning Corner