SAP C4C - Introduction

In today’s competitive market, it is important to meet customer requirements and align your sales, marketing and service business lines to provide higher customer satisfaction. It is also important to design a cheap, integral solution that helps an organization to achieve its objectives and meet customer needs in a flexible environment.

SAP Cloud for customer (C4C) is a cloud solution to manage customer sales, customer service and marketing activities efficiently and is one of the key SAP solution to manage customer relationship.

SAP C4C is based on the following individual products −

  • SAP Cloud for Sales
  • SAP Cloud for Marketing
  • SAP Cloud for Social Engagement

Following are the key objectives of SAP Cloud for Customer −

  • Relationships
  • Collaboration
  • Insight
  • Business Processes
Key Objectives

SAP C4C Key Points

Following are some interesting facts about SAP C4C −

  • SAP Cloud for Customer solution is available from June 20, 2011.

  • SAP C4C is available in 19 languages as on May 2015.

  • You can easily integrate C4C solution to SAP ECC, CRM and Outlook using SAP NW Process Integration or SAP HANA Cloud Integration HCI for standard scenarios.

  • SAP C4C is a new product of SAP based on SaaS (software as a service), PaaS (Platform as a service) and IaaS (Infrastructure as a service).

  • SAP C4C connecters are available for popular middleware like Dell Boomi for cloud integration, Informatica, MuleSoft for application integration etc.

SAP C4C Key Points

Advantages of SAP C4C

Following are the benefits of using C4C management −

  • One of the key benefits of using SAP C4C is its operation expenditure cost and operation maintenance.

  • You can take licenses as per your requirement and it can be increased on demand.

  • SAP C4C solution is managed by vendor and all operational costs and maintenance is the vendor’s responsibility.

  • SAP C4C solution allows you to manage customer needs from anywhere and with seven-layer security from cloud service providers.

  • You can access all customer information regardless where they are stored or available.

  • SAP C4C is based on cloud and use secure and fast communication using web, mobile and supporting mobile platforms iOS, Android and Windows devices, in both online and offline mode.

SAP C4C vs On-Premise

Given below are the key differences between Cloud for Customer and on-premise solution −

Feature Cloud for Customer On Premise Company owned
Solution location On Cloud. Off the premise On Premise
Solution Ownership SAP/subscription Company owned
Business Model Operational Expenditure Capital Expenditure
Cost Less High
Licenses and Users As per demand Peak
Solution Management Vendor Company
Capital Expenditure Only operational expenditure like end-users’ system and user creation Cost of IT infrastructure is very high. Example:Servers and user licenses etc.
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