In today’s competitive market, it is important to meet customer requirements and align your sales, marketing and service business lines to provide higher customer satisfaction. It is also important to design a cheap, integral solution that helps an organization to achieve its objectives and meet customer needs in a flexible environment.
SAP Cloud for customer (C4C) is a cloud solution to manage customer sales, customer service and marketing activities efficiently and is one of the key SAP solution to manage customer relationship.
SAP C4C is based on the following individual products −
Following are the key objectives of SAP Cloud for Customer −
Following are some interesting facts about SAP C4C −
SAP Cloud for Customer solution is available from June 20, 2011.
SAP C4C is available in 19 languages as on May 2015.
You can easily integrate C4C solution to SAP ECC, CRM and Outlook using SAP NW Process Integration or SAP HANA Cloud Integration HCI for standard scenarios.
SAP C4C is a new product of SAP based on SaaS (software as a service), PaaS (Platform as a service) and IaaS (Infrastructure as a service).
SAP C4C connecters are available for popular middleware like Dell Boomi for cloud integration, Informatica, MuleSoft for application integration etc.
Following are the benefits of using C4C management −
One of the key benefits of using SAP C4C is its operation expenditure cost and operation maintenance.
You can take licenses as per your requirement and it can be increased on demand.
SAP C4C solution is managed by vendor and all operational costs and maintenance is the vendor’s responsibility.
SAP C4C solution allows you to manage customer needs from anywhere and with seven-layer security from cloud service providers.
You can access all customer information regardless where they are stored or available.
SAP C4C is based on cloud and use secure and fast communication using web, mobile and supporting mobile platforms iOS, Android and Windows devices, in both online and offline mode.
Given below are the key differences between Cloud for Customer and on-premise solution −
|Feature||Cloud for Customer||On Premise Company owned|
|Solution location||On Cloud. Off the premise||On Premise|
|Solution Ownership||SAP/subscription||Company owned|
|Business Model||Operational Expenditure||Capital Expenditure|
|Licenses and Users||As per demand||Peak|
|Capital Expenditure||Only operational expenditure like end-users’ system and user creation||Cost of IT infrastructure is very high. Example:Servers and user licenses etc.|