YouTube Marketing - Partner Program


The YouTube Partner Program lets creators monetize content on YouTube in many ways, including advertisements, paid subscriptions, and merchandise.

Becoming a YouTube Partner costs nothing and is totally optional. One of the biggest benefits in becoming a YouTube Partner is that Google handles all the advertising placement, revenue collections and your payments.

Once you become a part of the program −

YouTube Partner Program
  • Google matches up your videos with advertisers, decides what ads will appear, and keeps track of all traffic (views), as well as ad responses.

  • YouTube then pays you accordingly for your participation in the Partner program. There's no need for you to find, solicit or manage the advertisers. This becomes an automated process.

Benefits of the YouTube Partner Program

The YouTube Partner Program will help you to −

  • Expand your earning potential − YouTube is the largest online video community in the world, enabling you to reach a global audience with your monetized content.

  • Gain flexibility through a non-exclusive agreement − YouTube doesn't restrict where partners can upload and distribute content, so you can monetize your content on YouTube and other platforms.

  • Track and manage your performance − Use YouTube Analytics to get reports to help you track your YouTube performance and earnings and gain insights that can help you improve.

Eligibility criteria and sign up

Check to see if your YouTube channel meets the YouTube Partner Program criteria, and then follow the steps to become a partner −