YouTube Marketing - Marketing Tricks
While promoting a YouTube video, you can keep some basic points in mind to increase the visibility of your videos.
Use Engaging Video Thumbnails
Believe it or not, I still see many not using this when creating videos on YouTube. The truth is you need a way to grab the viewers’ attention from the search results to get them to even watch your video.
Your Link Must Contain (http ://)
It seems simple but many people miss the boat on this. If you want people to click off to your website, you must make sure the link you provide is clickable. If you don’t do this, you will lose lots of traffic to your site.
For example, when you put a link such as "www.yourwebsite.com" in the description of your video, then it would not be clickable.
Instead, your link should be "http://yourwebsite.com". It will become an actual clickable link where people can visit your site.
Add Each Video You Upload to a Keyword Based Playlist
This is an important point that many people don’t know. Just keep in mind that everything you do should be with the idea of driving traffic and views to your videos.
The best way to do this is create highly focused videos based on relevant keywords. But keyword focused videos need to be added to keyword focused “Playlists”. Why? Because playlists can rank in the search engines.
Always Include a ‘Call to Action’ in Your Videos
Every video you create should have a call to action of some sort. Tell your audience what you want them to do at the end of the video. (See section on YouTube Video Call Button)
Check Your Audio Quality
It is important that you check the audio quality of your videos. Always keep in mind that while the video itself is important, so is the audio. Keeping your audio in mind when creating good videos only adds to the overall experience of the viewer. Getting a highquality mic nowadays is not hard and it’s pretty inexpensive.