YouTube Marketing - Analytics


Advertisements


You can monitor the performance of your channel and videos with up-to-date metrics and reports on your dedicated YouTube Analytics page. You have the option to choose from different report types, like the Watch time, Traffic sources, and Demographics reports.

You can go directly to youtube.com/analytics or follow the steps below −

  • Sign in to your YouTube account and click your account icon > Creator Studio.

  • On the left, select Analytics.

  • Choose the report you want to view.

Select Analytics

How to Setup Analytics Default Settings

These settings are applied on the user level and can be overwritten when looking at individual reports. Pull from categories such as currency, time periods, content and watch time units.

You can go directly to youtube.com/analytics or follow the steps below to choose your settings −

  • Sign in to your YouTube account and click your account icon > Creator Studio.

  • On the left, select Analytics.

  • In the top right, click the settings icon.

  • Choose your default setting for the following fields: Currency, Time Periods, Default Content, and Unit for Watch Time.

Let us now try to understand the various reports that you can access from YouTube Analytics to analyze the popularity of your videos and channels.

Overview Report

According to YouTube, the Overview report is a high-level summary of how your content is doing on YouTube. Use it to quickly see some basic performance metrics for your YouTube content.

You'll see the following sections in the Overview report. Clicking on a card will bring you to a more detailed report for that section.

  • Performance metrics − Summarizes watch time, views, and earnings (if applicable) for the selected content.

  • Engagement metrics − Displays the most relevant data for the different engagement criteria, such as likes, dislikes, comments, shares, and favorites.

  • Top 10 content − Shows the top 10 pieces of content for your channel, such as channels, playlists, and assets, according to watch time.

  • Demographics − Gathers information on the gender and the location of viewers.

  • Discovery − Summarizes the metrics for top playback locations and top traffic sources by watch time.”

Revenue Reports

Revenue reports are only available for YouTube Partners who have an associated AdSense account. You can see your Revenue Report by following the steps given below −

  • Log in to your YouTube account.

  • At the top right, select your account > Creator Studio.

  • In the left menu, click Analytics > Revenue Report.

You can use the Revenue Report to see −

  • Revenue-related details for the four partner content types − all claimed content, claimed partner and premium user uploaded content, claimed standard user uploaded content, and all partner uploaded content (you'll see the word "partner" next to available metrics)

  • Revenue-related details at the channel and video levels (available metrics are shown as "your" revenue)

  • Estimated revenue − Net revenue from all Google-sold advertising sources for the selected date range and region.

  • Estimated ad revenue − Estimated revenue from auction-sold advertising via AdSense and reserved-sold advertising via DoubleClick, for the selected date and region.

  • Revenue derived from transactions, like paid content and Fan Funding (if applicable)

  • Revenue derived from YouTube Red (if applicable)

Ad Rates Report

Ad Rates Report is available for YouTube Partners only who have access to revenue data in their account. It provides data on YouTube ad revenue, estimated monetized playbacks, cost per mile (CPMs), and ad impressions for the ads that run on your content. Use the report to assess how different ad types are performing over time relative to one another.

To see your Ads rates report, you can go directly to the Ad rates report or follow the steps below −

  • Log in to your YouTube account.

  • At the top right, select your account > Creator Studio.

  • In the left menu, click Analytics > Ad rates.

Note − The values in the Ad rates report will not match up to the numbers in the Revenue report. The Ad rates report shows gross figures (the amount the advertisers paid to run the ads). The Revenue report shows net revenue (the amount you will be paid), which factors in revenue sharing and fractional ownership.”

Watch Time Report

Watch time helps video creators understand the quality of their videos and how well different videos engage viewers. Metrics include not only watch time but also related metrics like average view duration, average percentage viewed, and audience retention. Use these metrics to learn how engaged your viewers are and get insights into how to get them interested in watching more.

Use the Watch Time Report to see data about watch time and views. The report shows the following data collected from YouTube.com, the embedded player, and mobile YouTube apps.

To see your Watch Time Report, you can follow the steps below −

  • Log in to your YouTube account.

  • At the top right, select your account > Creator Studio.

  • In the left menu, click Analytics > Ad rates.

To download the report, click Export report in the top right.

How to Use the Watch Time Report

At the top of the report, you'll see watch time and the number of views. You can use the tabs under the graph to view the data by dimensions like content type, geography, date, subscription status, YouTube product, and subtitles or closed captions.

You can choose from a variety of other Watch Time reports such as −

  • Audience Retention − Get an overall measure of how well your video keeps its audience.

  • Playback Locations − Shows the pages or sites that your videos are being viewed on.

  • Traffic Sources − Shows the sites and YouTube features that viewers use to find your content.

  • Devices − Gives you information on the different devices and operating systems that viewers use to watch your videos.

  • Demographics − Helps you understand the age range and gender distribution of your audience. This data is based on logged-in viewers from all devices.

Engagement Reports

Engagement reports are a great way to show how a user interacts with your video. Sort by −

  • Subscriber information
  • Likes and dislikes
  • Favorites
  • Video is playlists
  • Comments
  • Sharing
  • Annotations
  • Cards

Real-Time Reports

Real-time reports are used to see estimated views data for the last five published videos. You can also see this data in reports for individual videos. Content creators can take a peek at early insights into the performance of the most recently published videos and might help you change their promotion strategy for the better.

To see your real-time report, follow the steps below −

  • Log in to your YouTube account.

  • At the top right, select your account > Creator Studio.

  • In the left menu, click Analytics > Realtime.

In real-time report, you can see two graphs −

  • Hour-by-hour data − Available for a sliding window of 2 days. It shows the view count for the last 48 hours, showing the peaks and valleys that come with viewership over that time span.

  • Minute-by-minute data − Available for a sliding window of 1 hour. It's the graph that will likely have you coming back, as it shows activity over the previous 60 minutes.

YouTube creators will find these stats incredibly helpful in that the report gives early insights on a video's performance and can be used to adjust how the video is being promoted.



Advertisements
E-Books Store