YouTube Marketing - Channel Branding


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Your channel is like a storefront. Give it the right look to show off your style, and brand it like a pro.

Focus on the content

Your brand should correspond to the type of content you produce. You’ll want it to convey the essence of what viewers can expect to see now and in the future.

Keep it familiar

Branding should represent your channel’s style in a logical and consistent fashion. It should communicate your channel’s key message so that viewers know what to expect. Keep it simple. Make sure all of your videos, including your channel trailer, align with your branding.

Keep it familiar

Make it discoverable

Branding should make it easier for viewers to find your videos and channel. Tag your videos using consistent metadata (text-based information such as titles or themes) and post your video or channel across social media platforms. This will help viewers find your channel more easily when they search for it.

Make it discoverable

In addition to the above tips, it’s important also that you keep your brand’s logo and visual identity across the entire channel. Three branding tips that are critical include −

  • Ensuring that every video has your watermark.
  • Ensure that your YouTube Channel Icon is properly branded (with your logo or headshot).
  • Ensure that your branding is represented in the Channel Art on YouTube.


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