CBSE 12th Class Business Studies Syllabus


Advertisements


Course Structure

Parts/Units Topics Marks
Part A Principles & Functions of Management 50
1 Nature and Significance of Management 16
2 Principles of Management
3 Business Environment
4 Planning 14
5 Organizing
6 Staffing 20
7 Directing
8 Controlling
Part B Business Finance & Marketing 50
9 Financial Management 15
10 Financial Markets
11 Marketing Management 15
12 Consumer Protection
Part C Project Work 20
Total (Part A + Part B + Part C) 100

Course Syllabus

Part A: Principles and Functions of Management

Unit 1: Nature and Significance of Management

  • Management −
    • Concept
    • Objectives
    • Importance
  • Management as −
    • Science
    • Art
    • Profession
  • Levels of management
  • Management functions −
    • Planning
    • Organising
    • Staffing
    • Directing
    • Controlling
  • Coordination −
    • Concept
    • Characteristics
    • Importance

Unit 2: Principles of Management

  • Principles of Management −
    • Concept
    • Nature
    • Significance
  • Fayol’s principles of management
  • Taylor’s Scientific Management −
    • Principles
    • Techniques

Unit 3: Management and Business Environment

  • Business Environment −
    • Concept
    • Importance
  • Dimensions of Business Environment −
    • Economic
    • Social
    • Technological
    • Political
    • Legal
  • Impact of Government policy changes on business with special reference to −
    • Liberalization
    • Privatization
    • Globalisation in India.

Unit 4: Planning

  • Planning −
    • Concept
    • Importance
    • Limitations
  • Planning process
  • Single use and Standing Plans −
    • Objectives
    • Strategy
    • Policy
    • Procedure
    • Method
    • Rule
    • Budget
    • Programme

Unit 5: Organising

  • Concept and importance
  • Organizing Process
  • Structure of organization −
    • Functional
    • Divisional
  • Formal and informal organization
  • Delegation − concept, elements and importance
  • Decentralization − concept and importance

Unit 6: Staffing

  • Concept and importance of staffing

  • Staffing as a part of Human Resource Management

  • Staffing process −

    • Recruitment - sources; Selection - process

  • Training and Development −

    • Concept and importance

    • Methods of training - on the job and off the job - Induction training, vestibule training, apprenticeship training and internship training

Unit 7: Directing

  • Concept and importance

  • Elements of Directing −

    • Supervision - concept, functions of a supervisor.

    • Motivation - Concept, Maslow’s hierarchy of needs

    • Financial and non-financial incentives

    • Leadership - concept, styles - authoritative, democratic and laissez faire

    • Communication - concept, formal and informal communication; barriers to effective; communication, how to overcome the barriers.

Unit 8: Controlling

  • Concept, nature and importance
  • Relationship between planning and controlling
  • Steps in the process of control

Part B: Business Finance and Marketing

Unit 9: Financial Management

  • Concept and objectives of financial management
  • Financial decisions −
    • Investment
    • Financing
    • Dividend
    • Factors affecting
  • Financial planning −
    • Concept
    • Importance
  • Capital Structure −
    • Concept
    • Factors affecting
  • Fixed and Working Capital −
    • Concept
    • Factors affecting (their requirements)

Unit 10: Financial Markets

  • Financial Markets −
    • Concept
    • Types
  • Money market and its instruments
  • Capital market and its types (primary and secondary)
  • Stock Exchange −
    • Functions and training procedure
    • Depository Services and D'mat Account
  • Securities and Exchange Board of India (SEBI) −
    • Objectives
    • Functions

Unit 11: Marketing Management

  • Marketing −
    • Concept
    • Functions
  • Marketing management philosophies
  • Marketing Mix −
    • Concept
  • Product −
    • Concept
    • Branding
    • Labeling
    • Packaging
    • Price - factors determining price
  • Physical distribution −
    • Concept
    • Channels of distribution: types, choice of channels
  • Promotion −
    • Concept and elements
    • Advertising - concept, role, objections against advertising
    • Personal selling - concept and qualities of a good salesman
    • Sales promotion - concept and techniques
    • Public relations - concept and role

Unit 12: Consumer Protection

  • Concept and importance of consumer protection
  • Consumer Protection Act 1986 −
    • Meaning of consumer and consumer protection
    • Rights and responsibilities of consumers
    • Who can file a complaint and against whom?
    • Redressal machinery
    • Remedies available
  • Consumer awareness −
    • Role of consumer organizations and Non-Governmental Organizations (NGOs)

To download pdf Click here.



Advertisements