Ambush, as the name implies, is a surprise marketing. The term Ambush marketing was coined by Jerry Welsh, a marketing strategist. Ambush marketing is a type of marketing where the marketer associates the product with an event or property and the marketer is not directly or officially related to that event. This is a type of Guerilla marketing.To be more precise, we often happen to watch some advertisements which refer to some events or personalities indirectly without mentioning them officially. Such advertisements have a lot of impact on unknowingly.Grab the OpportunityThis kind of advertising is done by utilizing the opportunities ... Read More

What are the basic aspects to assess the strengths of the marketing team? What are you aiming to do- inspiring them or motivating them? The act of actually stimulating a person’s mind to think and perform the way you want them to will define ‘Motivation’. However, the act of doing and achieving something because they want to achieve it is ‘Inspiration’.As a Head of Marketing, I always look at inspiring people to do better in their jobs. This holds true for individuals in every sphere of life or business. To achieve is to inspire and to inspire, is to see ... Read More

It’s great that you thought this way!!Many people just blindly go through the Job title and feel unfit for the job!!In fact, I believe that there are many chances we are missing out without completely checking the Job Profile mentioned. Yes!Firstly, go through the Job description carefully. Understand each and every bit of it. Don't hesitate to call the contact person, for any queries.Give it a try though the number of years of your experience doesn’t match perfectly. A small margin will always be accepted.Understand the Job responsibilities and imagine yourself in that. Fits you? Go ahead.Feeling that only some ... Read More

There can be no doubt about the critical role that community media can play in strengthening democracy at the grass-root level. For most folks in urban areas, especially in Tier I, II and even III cities this issue might not generate much interest, but for those in the smaller towns and villages, this is one issue that will spark immediate interest. That's because folks living in such areas that are classified as rural, don't take a lot of things for granted like their counterparts in cities do.Keep An Insight of the Local PoliticsMost of us in cities don't even know ... Read More