Every business transaction has its own unique selling environment. Therefore, consumer markets and business markets are different in important ways that are often overlooked. Businesses that cater to consumers sell their products directly to consumers, whereas businesses that cater to other businesses acquire raw materials and intermediate products to employ in the production of their own goods and services. This essay will break down the several key differences between retail and wholesale markets. What are Business Markets? Business markets consist of companies and other organizations that buy raw materials and intermediates for use in production. Products and services that are ... Read More

All of the firm's operations and activities are driven by ensuring the health and continued success of the business. Launching and maintaining a business can be difficult, but there are ways to make the process more manageable and increase the likelihood of success. Branding and marketing are two of these processes. Despite the fact that the borders between these ideas are sometimes blurry, knowing the difference is crucial, especially when it comes to improving profits by boosting sales and establishing clear lines of communication with the target market. What is Branding? In this process, the company's goods and ... Read More

A brand's reputation may have a major impact on revenue, either positively or negatively. As a result, firms invest heavily in brand management and marketing activities. For an organization to increase its sales potential and to guarantee a positive brand image in the minds of its target audience, it may decide to hire brand managers and marketing managers to handle some of these responsibilities. They work together closely, yet their functions and methods are separate. Who is a Brand Manager? This person is responsible for shaping how consumers see a firm and its offerings. As the person in ... Read More

The success of a business in every aspect is affected by the opinions of its customers about the quality of its brands. Although this may be rectified, doing so will be very expensive and, in certain situations, may be impossible due to the brand's ruined reputation. Common terms used in discussions about branding include "brand identity" and "brand image." Despite common usage, there is a notable distinction between these two words. What is Brand Image? Customers' impressions of a brand are an intangible representation of the brand's perceived credibility, charisma, and character. In this way, buyers make judgments ... Read More

Many choices must be made while establishing a new company, some of which are made before the start of commercial operations and others that are made thereafter. Brand name choosing is a crucial step in the process. Although many people use the phrases interchangeably, there are important distinctions between a brand and a trademark. What is a Brand? When a customer associates a brand's name with a product or service, they are more likely to have a positive opinion of that product or service. Brands are made up of many different parts including the company's or brand's personality, ... Read More

Google advises its Adsense Publishers to switch ad formats as more number of Adwords advertisers tend to target these ad sizes. Hence, more competition will be there among the advertisers and it will lead to higher eCPMs, thus translating it into increased earning to the owners of the website.As per the statistics, the best performing banner size is 300×250 medium rectangle and 336×280 large rectangle. That’s not all, in addition to standard IAB units, the Adsense program does support the custom sized ads which may be bigger than large rectangular ads. But, the big question is – will they perform ... Read More

Now, let me put it this way, according to the rules of Indian advertising you are not allowed to present false or misleading advertisements. By misleading ads we mean, ads with exotic language or without any relevant explanation. If the same thing would’ve been followed by the tech world then most of us would have been charged for malpractice, I am not taking any names again.Smart ConsumerismFor the readers, the tech circle life begins with some launches and after lots of thorough thought, it ends up with your choice of gadget in your hands. In all this process, somewhere in ... Read More

Commodity trading is trading in derivatives and commodity spot. There are two different categories of commodities we have to trade: Agricultural commodities and non-agricultural commoditiesAgricultural Commodities: These include grains and oilseeds (soybean, chana, corn, groundnut etc.), livestock, dairy products, bio-fuels etc.Non-Agricultural Commodities: These include Metals like gold, silver, copper etc.Also, there are 24 commodity exchanges in India and three national level commodity exchanges to trade in all permitted commodities.They are Multi Commodity Exchange of India Ltd, Mumbai (MCX), National Multi Commodity Exchange of India Ltd, Ahmedabad (NMCE) and National Commodity and Derivative Exchange, Mumbai (NCDEX)How Does It Work?When you buy ... Read More

This is absolutely true that marketers are crossing all borders to not only sell their products but also to have an upper hand over their competitors. You look around and observe that their eyes are everywhere and they won’t even hesitate to have a sneak peek into your bedroom if they get a chance. Recently, I was scrolling down my social media account and came across this exceptional way of marketing and thought of sharing with you. Just have a look at these side-splitting advertising efforts.

The concept of Guerrilla marketing was created by Jay Conrad Levinson. Traditional marketing involves advertising methods such as advertising on television, radio, print, and mail. Online marketing or Digital marketing is the type of advertising which we see today on websites, YouTube videos, blogs, etc. Whereas, Guerrilla Marketing is an inexpensive method that focuses more on reach rather than frequency. This style of marketing is effective for small businesses to advertise their product and services. One needs to have imagination, energy and time for this kind of advertising.Give an ImpactThis kind of advertising engages the customers with the product and ... Read More