Found 30 Articles for Advertising & Marketing

Every business transaction has its own unique selling environment. Therefore, consumer markets and business markets are different in important ways that are often overlooked. Businesses that cater to consumers sell their products directly to consumers, whereas businesses that cater to other businesses acquire raw materials and intermediate products to employ in the production of their own goods and services. This essay will break down the several key differences between retail and wholesale markets. What are Business Markets? Business markets consist of companies and other organizations that buy raw materials and intermediates for use in production. Products and services that are ... Read More

All of the firm's operations and activities are driven by ensuring the health and continued success of the business. Launching and maintaining a business can be difficult, but there are ways to make the process more manageable and increase the likelihood of success. Branding and marketing are two of these processes. Despite the fact that the borders between these ideas are sometimes blurry, knowing the difference is crucial, especially when it comes to improving profits by boosting sales and establishing clear lines of communication with the target market. What is Branding? In this process, the company's goods and ... Read More

A brand's reputation may have a major impact on revenue, either positively or negatively. As a result, firms invest heavily in brand management and marketing activities. For an organization to increase its sales potential and to guarantee a positive brand image in the minds of its target audience, it may decide to hire brand managers and marketing managers to handle some of these responsibilities. They work together closely, yet their functions and methods are separate. Who is a Brand Manager? This person is responsible for shaping how consumers see a firm and its offerings. As the person in ... Read More

The success of a business in every aspect is affected by the opinions of its customers about the quality of its brands. Although this may be rectified, doing so will be very expensive and, in certain situations, may be impossible due to the brand's ruined reputation. Common terms used in discussions about branding include "brand identity" and "brand image." Despite common usage, there is a notable distinction between these two words. What is Brand Image? Customers' impressions of a brand are an intangible representation of the brand's perceived credibility, charisma, and character. In this way, buyers make judgments ... Read More

Many choices must be made while establishing a new company, some of which are made before the start of commercial operations and others that are made thereafter. Brand name choosing is a crucial step in the process. Although many people use the phrases interchangeably, there are important distinctions between a brand and a trademark. What is a Brand? When a customer associates a brand's name with a product or service, they are more likely to have a positive opinion of that product or service. Brands are made up of many different parts including the company's or brand's personality, ... Read More

Google advises its Adsense Publishers to switch ad formats as more number of Adwords advertisers tend to target these ad sizes. Hence, more competition will be there among the advertisers and it will lead to higher eCPMs, thus translating it into increased earning to the owners of the website.As per the statistics, the best performing banner size is 300×250 medium rectangle and 336×280 large rectangle. That’s not all, in addition to standard IAB units, the Adsense program does support the custom sized ads which may be bigger than large rectangular ads. But, the big question is – will they perform ... Read More

Digital Marketing is the talking point in the marketing circles. As people are consuming more and more digital content on a daily basis, producing them and leveraging it for business interest has increased to a phenomenal pace. Digital marketers specialize in developing social media presence of the client’s brand their own crazy ways.No doubt, social media platforms, blogging, videos and content is enjoying the spotlight now. Digital Marketing effectively elevates your business. However, to justify the price of digital marketing services that your firm offers, you need to make an offer that your target clients find impossible to resist. In ... Read More

Launching another item or expanding to another market? Depending on a format official statement is a methodology of the past; these days, the medium that sends the message is similarly as vital as it decides if you're achieving your intended interest group viably, and creating a buzz about your organization's legitimate place on the front line of advertising.For instance, attire retailer J.Crew appeared things from its Fall Collection solely on its Pinterest page. The previous summer, architect Oscar de la Renta uncovered first shots of its fall effort on Instagram, and MTV reported assignments for its best Video Music Award with ... Read More

The comeback announcement of Nokia has created a stir in the telecom industry as the ability of the brand is not doubtful at all. In 2008, the market share of Nokia was around 40% globally and Nokia also enjoyed a more than 30% global market share in Smartphone during 2010, but it took a deep plunge by 2012 at less than 5 percent.Talk of the TownAfter selling its entire handset business in 2014 to Microsoft, Nokia is currently focusing on Telecom Network Equipment. The announcement of Nokia in the smartphone and tablet business globally has indeed surprised everyone and also ... Read More

Now, let me put it this way, according to the rules of Indian advertising you are not allowed to present false or misleading advertisements. By misleading ads we mean, ads with exotic language or without any relevant explanation. If the same thing would’ve been followed by the tech world then most of us would have been charged for malpractice, I am not taking any names again.Smart ConsumerismFor the readers, the tech circle life begins with some launches and after lots of thorough thought, it ends up with your choice of gadget in your hands. In all this process, somewhere in ... Read More