The comeback announcement of Nokia has created a stir in the telecom industry as the ability of the brand is not doubtful at all. In 2008, the market share of Nokia was around 40% globally and Nokia also enjoyed a more than 30% global market share in Smartphone during 2010, but it took a deep plunge by 2012 at less than 5 percent.Talk of the TownAfter selling its entire handset business in 2014 to Microsoft, Nokia is currently focusing on Telecom Network Equipment. The announcement of Nokia in the smartphone and tablet business globally has indeed surprised everyone and also ... Read More

Now, let me put it this way, according to the rules of Indian advertising you are not allowed to present false or misleading advertisements. By misleading ads we mean, ads with exotic language or without any relevant explanation. If the same thing would’ve been followed by the tech world then most of us would have been charged for malpractice, I am not taking any names again.Smart ConsumerismFor the readers, the tech circle life begins with some launches and after lots of thorough thought, it ends up with your choice of gadget in your hands. In all this process, somewhere in ... Read More

Commodity trading is trading in derivatives and commodity spot. There are two different categories of commodities we have to trade: Agricultural commodities and non-agricultural commoditiesAgricultural Commodities: These include grains and oilseeds (soybean, chana, corn, groundnut etc.), livestock, dairy products, bio-fuels etc.Non-Agricultural Commodities: These include Metals like gold, silver, copper etc.Also, there are 24 commodity exchanges in India and three national level commodity exchanges to trade in all permitted commodities.They are Multi Commodity Exchange of India Ltd, Mumbai (MCX), National Multi Commodity Exchange of India Ltd, Ahmedabad (NMCE) and National Commodity and Derivative Exchange, Mumbai (NCDEX)How Does It Work?When you buy ... Read More

I am not sure whether all the women who acted in Deodorant ads are Bengali ladies or not, but one thing is common in all the deodorant advertisements when a well-sculpted man applies deodorant, women get attracted to him.I do not understand what they want to prove in that ad ... that women fall so easily or man sprays deodorant not to keep away his body odour but to attract women !!!

This is absolutely true that marketers are crossing all borders to not only sell their products but also to have an upper hand over their competitors. You look around and observe that their eyes are everywhere and they won’t even hesitate to have a sneak peek into your bedroom if they get a chance. Recently, I was scrolling down my social media account and came across this exceptional way of marketing and thought of sharing with you. Just have a look at these side-splitting advertising efforts.

Any brand gets noticed with a catchy slogan or caption under it. The slogans are a group of words or catchy phrases that help the customers to remember the product easily. The unique brand names with funny but honest slogans or captions can easily catch the eye of a customer. This has been a popular trend nowadays that really gathers much attention.Even the popular social media sites have honest slogans, such as YouTube says broadcast Yourself, while LinkedIn says, “Connect with people for no reason” following one of its options for connecting with people.The recent sensational tinder app has a ... Read More

It has now been scientifically proven that colors leave a powerful influence on our psychology and play a crucial role in affecting our decisions. This fact has been cleverly harnessed by marketers at present because 93 per cent of buyers get affected by the visual appearance and 83 percent accepted that it was only the color of a particular product that made them buy it.Blue is usually considered a manly color. It denotes peace, tranquillity, water, sky, reliability, etc. It offers a sense of security, control appetite and boosts productivity. Brands that want to promote trust in their products use ... Read More

The concept of Guerrilla marketing was created by Jay Conrad Levinson. Traditional marketing involves advertising methods such as advertising on television, radio, print, and mail. Online marketing or Digital marketing is the type of advertising which we see today on websites, YouTube videos, blogs, etc. Whereas, Guerrilla Marketing is an inexpensive method that focuses more on reach rather than frequency. This style of marketing is effective for small businesses to advertise their product and services. One needs to have imagination, energy and time for this kind of advertising.Give an ImpactThis kind of advertising engages the customers with the product and ... Read More

Ambush, as the name implies, is a surprise marketing. The term Ambush marketing was coined by Jerry Welsh, a marketing strategist. Ambush marketing is a type of marketing where the marketer associates the product with an event or property and the marketer is not directly or officially related to that event. This is a type of Guerilla marketing.To be more precise, we often happen to watch some advertisements which refer to some events or personalities indirectly without mentioning them officially. Such advertisements have a lot of impact on unknowingly.Grab the OpportunityThis kind of advertising is done by utilizing the opportunities ... Read More

What are the basic aspects to assess the strengths of the marketing team? What are you aiming to do- inspiring them or motivating them? The act of actually stimulating a person’s mind to think and perform the way you want them to will define ‘Motivation’. However, the act of doing and achieving something because they want to achieve it is ‘Inspiration’.As a Head of Marketing, I always look at inspiring people to do better in their jobs. This holds true for individuals in every sphere of life or business. To achieve is to inspire and to inspire, is to see ... Read More