Found 208 Articles for Marketing

Introduction Proctor and Gamble need no introduction. It is the most recognised marketer of consumer packaged goods. The growth of the company and its accolades are overwhelming. It has more than 1 million employees all over the globe. It is the market leader in more than 22 different product categories. In all the categories, it gives cutthroat competition to all its market rivals. It has more than 23 billion global brands. On average, it spends more than $5 million a day on research and development and has total sales of more than $76 billion a year. Now let’s elaborate ... Read More

Introduction Marketers should keep the price factor in mind when a product is part of the product mix. They should continuously modify the price-setting criteria so that they can remain competitive in the market. Product mix pricing is the process of setting the price that maximizes the profit on the total mix. Pricing is difficult because different products have different demand and cost relationships, and are open to varied degrees of competitiveness. Now there are different situations for product mix pricing. Let's discuss them one by one − Product Line Pricing So in this pricing model, companies generally develop ... Read More

Introduction Marketing is all about encountering the different needs of consumers and society and doing all sorts of activities to meet those needs. It is delivering value to consumers through different communication channels to maintain a strong relationship with them and foster profitability for the organization and its stakeholders. It is also defined as a social process by which different people and groups of people get what they need and want by offering different valuable products and services. Marketing people generally market 10 types of entities. Let's discuss each one of them − Goods The physical goods available in ... Read More

Introduction Marketing depends on several micro- and macro- environmental factors. The market of today is different from what it used to be. Decades ago, it was easy to judge the market, but now it's not an easy task. Nowadays, the marketplace is radically different because of several factors that are somehow interlinked with each other. These factors have created a lot of challenges for marketers, but at the same time, they have also created a lot of opportunities. Let's study each one of them in detail − Network Information Technology The growth of digital technology has created a new ... Read More

Introduction Let's first define what brand elements are. So brand elements are the elements that give a trademark to a particular product. It makes the brand distinguishable from the rest of the lines of the same product in the market. Every customer can identify that particular product from the rest. So brand elements are the features of the product that identify and differentiate the brand. For example, Nike has a different swoosh logo with the encouraging just do it slogan, and the name is chosen because it is taken from the name of the winged goddess of victory. Marketers ... Read More

Introduction Email continues to be a potent marketing tool in the modern digital age. However, it has been harder and harder to get recipients to pay attention as inboxes are overrun with promotional communications. Businesses must use strong tactics that stand out from the competition and engage their target audience if they want their email marketing efforts to be successful. In order to assist businesses to increase their exposure, engagement, and conversion rates through email marketing, this article covers practical and human-centered tactics for optimizing email marketing in a packed inbox. Understanding the Crowded Inbox Challenge The typical person ... Read More

What is Bitly? Bitly is a tool which users can use to shorten the long URLs. QR codes can be generated through this tool and got Instagram users, link-in-bios can be created. These links help users to add clickable links to their profiles. Web analytical tools are another facility provided by Bitly. These tools help users to track the progress of their brand. The platform is currently being used by more than 200 million users. Price Plans of Bitly Bitly has 4 price plans and the details are available in the table below − Plan Price ... Read More

Introduction In the realm of marketing, there is a growing recognition of the significance of community and belonging. Tribal marketing, a concept rooted in the idea of fostering a sense of identity and shared values, has emerged as a powerful strategy to engage consumers on a deeper level. This article delves into the captivating world of tribal marketing, exploring its essence, principles, and strategies that enable brands to build loyal communities. From understanding the psychology of tribes to leveraging social media and creating immersive experiences, tribal marketing offers a unique approach to drive brand loyalty, advocacy, and long-term success. ... Read More

Introduction In today's digital age, social media has become a powerful platform for brands to connect with their audience and drive business growth. However, social media is not just about posting content and engaging with followers; it also provides valuable insights through social listening. Social listening refers to the process of monitoring online conversations and discussions surrounding your brand, industry, or relevant topics. By leveraging social listening, brands can gain valuable data and consumer insights, refine their marketing strategies, and effectively manage their online reputation. In this article, we will explore the concept of social listening and its significance for ... Read More

Introduction Logistic regression is a prominent statistical approach for predicting binary outcomes such as disease presence or absence or the success or failure of a marketing effort. While logistic regression may be an effective method for predicting outcomes, it is critical to assess the model's performance to verify that it is a good match for the data. There are various ways for assessing the performance of a logistic regression model, each with its own set of advantages and disadvantages. This article will go through the most popular methods for assessing logistic regression models, such as the confusion ... Read More