We live and thrive in the digital world today. Companies today have a strong digital presence because consumers are present in the digital world. Everything is happening online, from deciding what to buy to actually receiving the order at your doorstep, and sometimes the consumption of the goods also happens ... Read More

Gone are the days when companies would fight for prime slots on the radio channel or the first page of magazines or newspapers. Today, we live in an era where consumers are no longer influenced by mass advertisements or generalized marketing statements. We are the consumers who belong to customization. ... Read More

Companies are embracing the digital world, and as a result, the four Ps of marketing are becoming digital. The Place of the 4 Ps of Marketing is now no longer a physical marketplace where the sellers and the buyers come together and negotiate upon the selling agreements; it has turned ... Read More

Companies today are parting ways with the traditional methods of marketing. Not because they are ineffective or outdated but because they now know better ways to advertise and promote their products, services, or brand name. Gone are the days when companies would immensely fight for − Slots in Radios ... Read More

Any marketing activity done by the business to sell its product, services, or brand name to the consumer or customer through digital platforms or the internet is known as digital marketing. Digital marketing is a broad term that includes all the marketing activities done by businesses online or on screens. ... Read More

People today, even before voicing their concerns or speaking out their problems out loud for themselves, would go to Google or browse websites and type it out. If you are having a mild cold and cough, hair fall issues, heartburn, acidity, a stomach ache, or anything under the sun, you ... Read More

Digital marketing has done wonders for the hospitality industry. Hotels, dorms, hostels, OYO, and Airbnb all work in digital mode, and they are super successful today. People now prefer making bookings online, pre-checking the hotel rooms, reading hotel reviews and customer experiences on the internet, and others before booking their ... Read More

Content marketing is crucial for businesses to survive and thrive in this fast-paced, dynamic business environment. Many people cannot understand the point of distinction between copywriting and content writing and hence invest large amounts of resources in the wrong pool. Copywriting is something that is exclusively done with the business ... Read More

Data-driven marketing uses information gleaned through interactions with customers and outside sources to understand customer motivations, preferences, and behaviors. Organizations may improve and personalize the consumer experience thanks to data-driven insights. Any decision is based on factual, researched information in a data-driven management approach. It should go without saying that ... Read More

Due to rising internet usage, established companies have been compelled to switch their attention from traditional marketing to digital marketing. Companies are implementing digital marketing strategies to combat the complexity and unpredictability of the market, among other things. They also utilize sophisticated and contemporary CRM tools to enhance their brand's ... Read More