Introduction Data is the fuel that keeps businesses running today. Technology helps businesses capture umpteen amounts of data every minute via satellite, smartphones, television, and other necessary devices for today’s survival. All this data that businesses are capturing today has a story to tell. Machine learning and artificial intelligence help businesses find the points of similarities and dissimilarities in the data and its patterns; now it is in the hands of humans to read the data. Create stories that this data wants to tell and convey to fellow humans so that businesses can make use of the data and its ... Read More

Introduction Companies can only survive with data or analytics. Big data is the new driver in the business era. Hence, it has become critical for all businesses as well as all the departments in businesses to use data to predict the future, understand the past, and then take corrective actions that will be the most beneficial to the companies. Human Resources Analytics, Workforce Analytics, and People Analytics are similar terms with new additions to their scope of work. In this article, we will be diving deep into the trends in workforce analytics in 2023 and how businesses can equip themselves ... Read More

Introduction Today, the only way to save our planet is to start getting into the habit of recycling, reusing, and reducing. Companies as well as individuals have to reduce their carbon footprint. Waste management is crucial to learning as well as the solution to many of our problems. Companies have to come up with a circular economic system to strengthen their hold on the market. PHOOL is one such company that is high on sustainability, the Go Green approach, and the circular economy model. In this article, we will dive deep into the birth and growth trajectory of PHOOL so ... Read More

Introduction Brands that are innovative, customer-centric, and solve the major issues concerning the community are the ones that are successful in today’s volatile, uncertain, complex, and ambiguous (VUCA) world. InDriver is one such application that has revolutionized ride-hailing applications and solved some of the major shortcomings of the brands present in the market today. InDriver’s customer-centered approach is the reason for its success and its business idea. In this article, we will dive deep into the Birth and Growth Trajectory of the brand and what strategies lead to the success of the brand. The Birth of inDriver Image − ... Read More

Introduction The skin care, beauty, and makeup industries were the tapped market segments with a good customer base. As the standard of living and quality of life of Indian citizens improved, we saw a significant increase in the demand for beauty and skincare products. Purplle.com as a website started to serve customers with an e-commerce website wholly dedicated to their skin care needs. In this article, we will be diving deep into the birth and growth trajectory of the brand Purplle.com. We would also like to highlight some points of inspiration that Purplle.com has applied for the betterment of our ... Read More

Introduction Social media offers numerous platforms to people through which they can connect with other human beings, post their ideas and ways of life, and also use the application to connect with people to buy or sell products and services. One of them is the popular and everyone’s favorite Facebook. Facebook has revolutionized the digital world. Having a presence on social media is a necessity in today's world; however, it important at the same time to understand the success stories of these social media brands. Facebook has been on the market for only two decades, but the power it ... Read More

Introduction With artificial intelligence and tremendous data at the disposal of companies, brands are coming up with new and revolutionary ideas. Applications that help people connect with different individuals and find the love of their lives are not uncommon. There are many programs that will read your profile, learn your taste and preferences, and then recommend you as a suitable match. Bumble, the dating application, is in style today. When Bumble entered the market, there were already major competitors in the dating application field, so it is crucial for us to understand what Bumble as a brand did right to ... Read More

Introduction Businesses have understood that the only way to stand out in today’s competitive era is not through price and product innovation but through customer relations, or customer bonding. Every day, new companies enter the market with better products and prices. Thousands of Skincare brands are available in the market, and all of them promise users similar benefits; however, Dove is a brand that has managed to get connected with its customers quite easily right from the start. Dove is not just a brand that provides skincare; it is a brand that cares about its customers and their skin. ... Read More

Introduction Reading the room is another one of the most valuable qualities or skills of an entrepreneur. To deliver products or brands that are going to succeed in the market, entrepreneurs have to have an understanding of consumers' needs and desires. Gone is the era of product myopia; today we will be in an environment of customer satisfaction and community growth. Rapido, as a brand, understood that not only are taxis costlier, but they are also less convenient when it comes to traffic on the road and in terms of air pollution. Hence, Rapido came up with Rapido Taxi Bike. ... Read More

Introduction Mobility has been an issue in the community. People who do not know how to drive or do not have vehicles have always had the problem of commuting to the bus stand or taxi stand and then waiting for their ride. OLA cabs, through its applications and different services, is solving the mobility issue for the company. OLA saw an opportunity and grabbed it with both hands. It is crucial for us to read more about the journey of OLA to understand how businesses enter the already-developing market and what strategies they can adopt for success. In this article, ... Read More