Found 3 Articles for Branding

Introduction Global trade is advantageous for wealthy countries as they can use more of their resources, such as technology, capital, and labor, more efficiently than other countries. Different countries have different assets and natural resources which let them have a market internationally because they can sell their items cheaper than in the home market. Before learning about international trade, let us first try to understand what are imports and exports, as these two are inseparable parts of international trade. In trade, when one country buys products from the international marketplace is called import. On the other hand, when a ... Read More

Introduction Proctor and Gamble need no introduction. It is the most recognised marketer of consumer packaged goods. The growth of the company and its accolades are overwhelming. It has more than 1 million employees all over the globe. It is the market leader in more than 22 different product categories. In all the categories, it gives cutthroat competition to all its market rivals. It has more than 23 billion global brands. On average, it spends more than $5 million a day on research and development and has total sales of more than $76 billion a year. Now let’s elaborate ... Read More

Introduction Let's first define what brand elements are. So brand elements are the elements that give a trademark to a particular product. It makes the brand distinguishable from the rest of the lines of the same product in the market. Every customer can identify that particular product from the rest. So brand elements are the features of the product that identify and differentiate the brand. For example, Nike has a different swoosh logo with the encouraging just do it slogan, and the name is chosen because it is taken from the name of the winged goddess of victory. Marketers ... Read More