Introduction Proctor and Gamble need no introduction. It is the most recognised marketer of consumer packaged goods. The growth of the company and its accolades are overwhelming. It has more than 1 million employees all over the globe. It is the market leader in more than 22 different product categories. ... Read More

Introduction Marketers should keep the price factor in mind when a product is part of the product mix. They should continuously modify the price-setting criteria so that they can remain competitive in the market. Product mix pricing is the process of setting the price that maximizes the profit on the ... Read More

Introduction Marketing is all about encountering the different needs of consumers and society and doing all sorts of activities to meet those needs. It is delivering value to consumers through different communication channels to maintain a strong relationship with them and foster profitability for the organization and its stakeholders. ... Read More

Introduction Marketing depends on several micro- and macro- environmental factors. The market of today is different from what it used to be. Decades ago, it was easy to judge the market, but now it's not an easy task. Nowadays, the marketplace is radically different because of several factors that are ... Read More

Introduction Let's first define what brand elements are. So brand elements are the elements that give a trademark to a particular product. It makes the brand distinguishable from the rest of the lines of the same product in the market. Every customer can identify that particular product from the rest. ... Read More

We generally make assumptions when coming to any conclusions regarding the behavior of any person. In short, we can say that we use a dozen shortcuts when coming to any conclusions about others. These techniques have their pros and cons. The merit of these techniques is that they enable ... Read More

One of the most important tools to analyse the differences between different cultures is Hofstede's framework for assessing cultures. This theory was given by Greet Hofstede in the late 1970s. He experimented with more than 116, 000 IBM employees in 40 different countries and concluded that all the employees differed ... Read More

Before discussing anything about the above topic, let’s first understand what is meant by "perception." Perception is a process by which an individual interprets anything that comes in front of him or her. It is the way in which he or she utilizes his or her sensory impressions to interpret ... Read More

Organisational behaviour is a domain that has built itself by taking into consideration the various behavioural science domains. Various behavioural sciences have contributed to its significance. It has contributions from various behavioural disciplines mainly psychology and social psychology, sociology, and anthropology. The contributions of psychology are mainly at ... Read More

Let's first explain what we mean by "conflict." Conflict is a perception of thoughts. When no one is aware of the conflict, it is generally believed that no conflict exists. So conflict is a process that begins when one side perceives that the other side has or is about to ... Read More