Introduction Businesses must devise strategies to make their brands and products memorable. It is exceedingly challenging for companies to establish a presence in the minds of consumers in this age of product and brand clutter. The brothers are actually having difficulty. As a result, it is now crucial for us to read about and understand the marketing strategies of various brands. These lessons will assist us in comprehending the application of marketing theory as well as any potential issues it may encounter in the real world and how consumers are responding to it. Toyota as a brand has been in ... Read More

Introduction Companies must be doing something right if they are to survive in this competitive environment for many decades. This rightness can be in terms of product innovation, brand building, and customer relationship development and maintenance. Korean buyer gadgets Goliath Samsung has been available starting around 1987. Samsung is the central participant in electronic merchandise going from cells, TVs, forced air systems, LCDs, fridges, and electric razors. Samsung, today, is one of the top hardware organizations on the planet. Thus, it has become basic for us to grasp the set of experiences and development of the brand, or, in straightforward ... Read More

Introduction Customers today are spoiled with choices. There are similar and identical products coming up every minute. No market today is a blue ocean; every market today is a red ocean, and hence it is very difficult for companies to set up their name in the market and position themselves in the minds of the customers. There are many companies whose products are huge even now. This is possible not because they are doing something right but because they are changing themselves and adapting to the market and customers’ demands. It is very crucial for us as readers to go ... Read More

Introduction Companies sail through the waves of time and difficulties to sustain themselves in a competitive environment. It requires product innovation, customer relationship management, employee satisfaction, and effective communication to stay successful in this competitive business environment. Philips has a brand that has been doing it for decades, and hence it is crucial for us to learn from its journey. Image − Philips logo In this article, we will be diving deep into the birth and evolution of Philips and, along with these, the excellent marketing initiatives by Philips, to better understand Philips as a brand and its strategies. ... Read More

Introduction We live in an era where hundreds of companies are born every minute. Companies incorporate themselves and dissolve themselves with the change of season because of the intense competition and the ever-increasing demand of consumers. In this era of every-minute change, it is important for us to prepare our company to run the long race. Image 1 − NIVEA Brand Logo Companies have survived decades with the help of positioning their brand, relaunching the brand and products, marketing strategies, innovation, product improvisation, and even changing what the company might stand for to meet market demand. NIVEA is one such ... Read More

Introduction It is crucial for us to understand the different unconscious biases in the corporate environment in order to fight them. These biases not only create a negative atmosphere but also hamper the work of employees. They are prevalent and hence need to be fought over with understanding and more knowledge. In this tutorial, we will be diving deep into the different types of unconscious bias in the corporate environment. Different Types of Unconscious Bias in Corporate Environment The Halo Effect Image 1 − Segmentation among employees based on shared beliefs, affinities and interests, etc. People are considered to ... Read More

Introduction Diversity, Equity, Inclusion, and Belonging are not just terms but powerful weapons that can build an organization and drive it to success. DEIB means an organization that is ready to accept people from different walks and backgrounds of life and also encourages them to speak their hearts out. Out is a feeling in which the diversified workforce feels as big a part of the organization as any other employee. In this tutorial, we will be understanding the various ways to remove bias from your hiring process and the benefits of the DEIB organization. Various Ways to Remove Bias from ... Read More

Introduction Companies have to struggle a lot to position themselves in the minds of their customers and the general public at large, so when companies are here to fight the taboo, sell products that are now loudly talked about, products that have shame associated with them, and it becomes all the more difficult. However, Victoria's Secret is a brand that has not only fought the taboo and conquered the shame but also won over customers' hearts. Victoria's Secret has started a revolution when it comes to ladies’ undergarments. In this article, we will be understanding the birth, growth trajectory, and ... Read More

Introduction Marketing communication is the key. Through marketing, companies can place an ordinary product in the premium market and still sail through. On that note, not all brands started with something innovative or are super successful in today’s business environment, but it is worth noting if the impact that they created in the business world was tremendous. Nespresso is one such brand that started selling coffee machines and coffee capsules for a high-quality premium coffee to customers, which they can enjoy in the comfort of their homes. Image 1 − The logo of Nespresso – Coffee brand owned by ... Read More

Introduction The fast-food industry is on the rise in today’s business era. There are multiple outlets opening to serve customers delicious food that can be prepared in minutes. This industry is booming because customers today do not have the time to cook a fresh meal at home, nor do they have the means to employ someone to do this for them. Both partners are working today, children have their own commitments relating to school, work, or college, there are only nuclear families, and then cooking a meal seems difficult. McDonald’s as a brand understood this problem and the desire of ... Read More