Today every business is using email marketing irrespective of their niche. The cost of email marketing does have some ups and downs in the process. Read on to know more about the same! It does not matter how big or small your business is and how advanced tools and technologies you are using; you need marketing to grow and survive in the world. Due to modern technology and audiences, many business processes have also changed. And marketing is among them. You can't survive in the modern world with traditional marketing, and to make your grip over a digital audience, you ... Read More

Email is one of the oldest kinds of digital communication, but it's also one of the best digital marketing tactics available. Yes, there are more modern ways to interact with your audience and clients, such as live chat and social media. However, with a user base of more than 4.5 billion, email is the king of marketing channels. Additionally, email marketing has a return on investment (ROI) of approx $36 for every dollar invested, making it deserving of a spot in every marketer's toolkit. Social networking, SEO, and affiliate marketing are still beaten out by email marketing as the ... Read More

A marketing campaign is a set of interconnected email messages that are sent out to a specific audience with a specific purpose. These messages can be used to promote a particular product or service, or they can be used to make a purchase. It can help you build strong relationships with them and raise awareness about your brand. An email campaign is composed of various marketing efforts that are designed to reach multiple recipients at the right time. It is a type of marketing strategy that aims to connect with potential customers and increase brand awareness. Emails can ... Read More

A/B testing is a process that involves sending one variation of an email campaign to a specific set of subscribers and another variation to another set of subscribers. The goal of this process is to find the best possible outcome for the campaign. In this article, we will understand email marketing, A/B testing in email marketing, and how it works. Constant testing is one of the most important factors to consider when it comes to improving your email marketing campaigns. While it may be tempting to make decisions based on intuition, it is also important to remember that there ... Read More

Creating a successful email marketing campaign requires careful planning and consideration of various factors such as segmenting your list, personalizing messages for each recipient, making sure that the content is valuable to the reader, and utilizing automation. The goal should be to send messages that are interesting, relevant, engaging, and tailored to the needs of your target audience. When creating emails, it’s important to make them visually appealing with an attention-grabbing subject line, attractive images or videos, and easily digestible text chunks. Additionally, they should include a strong call to action so that readers know exactly what you want them ... Read More

The trend in marketing today is digital marketing. Companies are running from post to post to get their digital marketing campaigns in place. Digital marketing includes the different forms of marketing techniques done online. To name a few, companies would have to ensure their active participation in − social media platforms like Instagram, Facebook, LinkedIn, WhatsApp, Hike, Telegram, YouTube, Snapchat, and others. Email marketing Search Engine Optimization and Search Engine Marketing Content marketing Affiliate marketing Pay-per-click marketing and others. In this article, we will learn what email marketing is, what the benefits of email marketing are, and how ... Read More

Mail has become one of the mainstream communication among the people. As it is faster than any medium of communication, it has become mandatory medium of communication, but still there are many people who will draft informal mail for a formal purpose, and later will get no reply for the same.Especially for official purpose, mail has become the essential medium of communication. And I often receive emails from Students, Research scholars, Fresh graduates, etc.Most of the mails are with big blunders and mistakes. Most of them are.This article will guide the readers who are not aware about the ethics of ... Read More

Getting customer’s attention on your products or services is not a one-day affair. It is an ongoing process of building a relationship by keeping them engaged year after years. But, that is not an easy job, winning your customer’s loyalty requires solid digital campaigning strategies with various modes of engagement.There are several means of customer engagement that you can avail. You may have advertised your products on various blogs and websites, actively doing social media marketing, optimizing your site to appear on top pages of search engines and much more. But, if you are not aware of email marketing then ... Read More

Some people like Email marketing and some Social media marketing.Let’s take a real life example; everyone has two kinds of friends – the one to whom you call at home and another one to whom you only talk outside but don’t call at home ever. A best example to differentiate social media marketing and email marketing. A friend to whom you call at home comes in “email subscriber” and a friend to whom you only talk outside but don’t call at home comes in “social media follower”.Purpose of both (Email marketing and social media marketing) is same – both delivers ... Read More