Found 208 Articles for Marketing

Introduction Continued innovation is one of the keys to stay relevant in the market for any brand. Human- and customer-centric companies are the only ones that are surging today in the cutthroat market environment. Brands are always trying their best to come up with the best idea and initiatives that would make the customer's life easier, and thereby stay loyal to the brands. Swiggy is one such brand that has won the hearts of millions and is now well known in the Indian subcontinent. Swiggy lives by the IUT mantra of "Swiggy karo, fir jo chae karo". Let us discuss ... Read More

Introduction There are new businesses opening every minute. Among this tide of businesses, the only ones that reach the shore are the ones that are dedicated to serving customers and understanding in actual terms what customers need. Meesho is one such online platform that understood what the community needs and started its startup with the goal of improving the lives of the community and giving the offline store the required digital boost. In this article, we will be diving deep into the birth, the growth trajectory, and the excellent marketing initiatives of Meesho. The Birth and Growth Trajectory of ... Read More

Introduction Brands that have been in the market for almost a century now, and then there are brands that cannot survive in the market for even a year. The difference between these two brands is that the older brand is providing customers with solutions that will enhance their quality of life, whereas the new bee is just thinking of customers as their dumping grounds. Companies should focus on customer satisfaction with their unique selling propositions, and they are immune to the waves of time and competition. Himalaya is one such brand that has been on the market for around a ... Read More

Introduction It is crucial for us to understand the importance of marketing communication and innovative products. After the basic needs of the customers are satisfied, they are looking for products that can deliver them an experience of a lifetime. an experience that they cannot forget and cherish with others. Premium brands sell normal products to customers, but at a price that is more than 10 times higher than the price of the regular products on the market. Evian is a very good example of a brand that lies in the premium segment. In this article, we will be diving deep ... Read More

Introduction In this competitive and cutthroat business environment, providing customers with solutions is not enough; to succeed, companies have to innovate regularly and take customer-centric initiatives. Companies have to spread their wings in different domains so that they can be the one-stop destination as well as the go-to-go brand for all the customer’s needs throughout the different phases of their lifecycle. Amazon is one such company that has understood this need of its customers. Amazon has been in the market for the last 28 years and is the biggest retailer in the world. In this article, we will be diving ... Read More

Introduction Evolution is a way of life. Let us imagine a situation wherein there is no difference between your product and the competitor's product in terms of product quality, look, packaging, and others. What would set you apart in the market? How will customers recognize you? To answer these questions, companies need to constantly change themselves and their product offerings as per market requirements. This not only helps the companies gain a competitive advantage, but also set them apart from its competitors in the minds of customers. Such differences help in the positioning of the product as well.  We will ... Read More

Introduction People think diversity only comes in terms of the looks of an individual or the varied social and economic background, but real diversity is in terms of the thought process of an individual or the different perspectives an individual carry. In psychology, it is explained that perspective is the way our business captures unlimited information and turns it into something that we can understand as per our repository. This diversity of thought is the real diversity that companies need. In this article, we will be diving deep into the concept of diversity of thought, how to implement it ... Read More

Introduction Companies become successful not overnight but over time. It takes a lot of dedication, perseverance, and hard work for a global company to be a household name. Companies have to innovate not only in terms of their products, pricing, promotion, and distribution strategies but also in all of their marketing strategies to be at that level with the competitors. All the 7 P’s of modern marketing, help the company survive the tides of time. eBay is one of the companies that have been dedicated to making the online space safe as well as convenient for sellers and buyers. In ... Read More

Introduction Necessity is the mother of innovation. The success of major brands totally depends on their ability to satisfy consumers and solve their issues. Develop products that are not only unique and innovative but also products that will help the consumer solve their everyday problems. There are many brands that are leaving their legacy in this Volatile, Uncertain, Complex, and Ambiguous (VUCA) world, and their survival is only possible because of the customer-sensitive nature of the brand. Brands observe their customers with keen eyes and hence innovate or improvise the product as per the customer's experience. Salesforce.com has changed the ... Read More

Introduction The only companies that are able to survive the tides of time and competition are those that are focused on enhancing the customer experience through their products or services. Customers are not the king of the market or the business world, but today they have leveled up to the position of the god of the business era. Customers are bombarded with similar or identical product offerings, and the only way to attract and retain them is by selling them things that they actually need and desire. IDEO is a brand that has been built on this philosophy and has ... Read More