Introduction Brands have understood that there is no blue ocean; every market is a red ocean and hence extremely competitive. In the sense that consumers are spoiled with choices. There are similar and identical products for every product line, and what can set the companies apart is their marketing communication or their price differentiation. Axe, as a brand, has proven that effective marketing communication and channels can make a difference. Let us see in this article the birth and growth trajectory of Axe, the brief of the Unilever brand, and the excellent marketing initiatives of Axe by Unilever. Image ... Read More

Introduction In a recent survey, it was found that more than 50% of the population all over the world needs some eye-care help. In India alone, almost 33% of the population requires glasses, but only 25% of them take the initiative and buy them. The eyewear industry is growing exponentially. With the advent of the digital world and social media channels, the time spent on devices has also increased dramatically, hence creating more customers for the eyewear industry. Lenskart, as a brand, took this as an opportunity to create its brand. Lenskart is one of the most renowned optical prescription ... Read More

Introduction The name of the brand and its product offerings are the two key requirements for any brand in the market. It doesn’t matter how good your product is, how affordable your services are, or how well you take care of your customers, all of this will be in vain if customers are not aware of the brand name and its product offerings. Richard Branson, the founder of Virgin Group, understood this in the early 1970s. In this article, we will dive deep into the birth and growth trajectory of Virgin Group and also the excellent marketing initiatives taken by ... Read More

Introduction Once a brand enters the market, it has to make difficult choices. Some of the points to consider are - should the brand focus on product quality, price of the product, differentiating factors of the product, marketing excellence, distribution strategy, etc. What sets successful brands apart from unsuccessful ones is their ability to focus on all these parameters but primarily on their distinguishing factor. GUCCI, as a brand, has its entire focus on quality and luxury. Today, whenever we hear the name GUCCI, we start thinking of luxury, sophistication, celebrities, richness, and more such synonyms. GUCCI is a brand ... Read More

Introduction What drives brands toward progress is their creative and client cordial way to deal with tracking down items as arrangements. Many brands have a legacy and they consistently in the habit of providing customers with solutions that will improve their personal satisfaction. These brands are not just centered around benefit or income; their emphasis is also on the community at large. The Progressive brand, as the name suggests, is a brand that has changed the way the insurance sector works. Progressive has always lived up to its motto, which is to approach auto insurance like no other company has. ... Read More

Introduction Coming up with business ideas is not difficult, but coming up with solutions that will enhance the quality of life of its customers is the real challenge. In the wave of new companies and product and technological advancements, the only brands that succeed are those that have a greater good in mind. Brands today not only have to provide solutions but also use technology and automation to make their brand and services. Shaadi.com is one matrimonial site that understands the hindrances faced by parents, young adults, and relatives in the matchmaking process. Shaadi.com provides the user with a ... Read More

Introduction Many cooperatives and organizations are today becoming brands that can compete with well-established businesses. The co-operative or small initiatives are gaining such power at the national level because of their dedication, the quality of their products, and their willingness to make a difference. Companies with strong and good motives are the only ones that survive the test of time. Lijjat Papad is one such initiative in India that is not only famous in India today, but is also acclaimed internationally. In this article, we will dive into the Birth and Growth Trajectory of Lijjat Papad to understand the difference ... Read More

Introduction Companies are only successful in this Volatile, Uncertain, Complex, and Ambiguous (VUCA) world if they are solving customer problems. Necessity is the mother of innovation and the reason for the birth of start-ups. Companies that are human and customer-centric always find their way out in the blue ocean or the red ocean markets. Zomato is one such company that has sailed through the waves of time and cutthroat competition. Zomato today is a household name in the Indian market and a brand that has a reputation for being innovative, having impactful marketing communication, and providing employment opportunities to hundreds ... Read More

Introduction Brands are conceived and kick out in a few days because as opposed to serving their clients, their emphasis is on offering to them. Numerous brands enter the market worldwide. Among them, there are hundreds of brands in the market today that have been running for decades, and their success can be attributed to their adaptability, customer-centric nature, and ability to expand in other nations and domains. Tesco as a brand is the perfect example of the above mentioned positive qualities. Tesco has been in the market for around 100 years now. It is time that we look ... Read More

Introduction Continued innovation is one of the keys to stay relevant in the market for any brand. Human- and customer-centric companies are the only ones that are surging today in the cutthroat market environment. Brands are always trying their best to come up with the best idea and initiatives that would make the customer's life easier, and thereby stay loyal to the brands. Swiggy is one such brand that has won the hearts of millions and is now well known in the Indian subcontinent. Swiggy lives by the IUT mantra of "Swiggy karo, fir jo chae karo". Let us discuss ... Read More