Content Marketing - Webinars


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In last chapter, we have learnt about podcast and how they can be used in content marketing. In this chapter we should learn about webinars.

What are Webinars?

A webinar, in contrast to podcasts, goes a bit further, as it is a participatory experience, where attendees can access the conference via a weblink or a meeting invitation.

Tips to create a successful Webinar

  • Research the problems your customers are facing and always tackle these issues in your webinars.

  • Your webinar can be a how-to content which offers specific steps and information or thought provoking and strategic content. Decide which one works best for your customers.

  • Create a storyboard where you have the structure of your webinar fully laid out. This helps you to progress logically and step by step through the webinar without confusing participants.

  • Create really catchy titles such as “Top 5 Essential Strategies for Creating a Killer Facebook Page.”

Benefits of Using Webinars

  • Webinars, or webcasts as they are alternatively called, are very effective for B2B content marketing.

  • Webinars are primarily looked upon as educational content and helps you to set yourself as a thought leader in the business.

  • By offering quick and actionable tips that resonate with your audience, you can earn their trust and word-of-mouth recommendation.



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