- Content Marketing Tutorial
- Content Marketing - Home
- Strategy & Process
- Content Marketing - Overview
- Content Marketing - Target Customer
- Content Marketing - Content Creation
- Content Marketing - Media Channels
- Content Marketing - Editorial Calendar
- Content Marketing - Style Guide
- Content Marketing - Basic Tools
- Content Marketing - Challenges
- Content Marketing - Tracking Success
- Content Types & Channels
- Content Marketing - Blogs
- Content Marketing - Lifecycle Emails
- Content Marketing - eNewsletters
- Content Marketing - WhitePapers
- Content Marketing - Case Studies
- Content Marketing - eBooks
- Content Marketing - Digital Magazine
- Content Marketing - Mobile Apps
- Content Marketing - Web Apps
- Content Marketing - Podcasts
- Content Marketing - Webinars
- Content Marketing - Infographics
- Content Marketing - Articles
- Content Marketing - Press Releases
- Content Marketing - Social Media
- Conclusion
- Content Marketing - Examples
- Content Marketing - Web Resources
- Content Marketing Useful Resources
- Content Marketing - Quick Guide
- Content Marketing - Resources
- Content Marketing - Discussion
Content Marketing - Web Apps
What are Web-based Applications?
Though mobile apps are in the trend, you should not limit yourself to these. You should also create web-based applications, which are built to serve a specific use and customer base; and can be accessed from desktops, laptops, and even mobiles.
Web Applications for Content Marketing
You can create web-based applications that are mobile responsive and market them on specific marketplaces such as Chrome Web Store. You can also host these web-based applications on your website to help your customers tackle a problem or complete a task. For instance, let’s assume your company sells insurance policies. You could create a custom application such as a tax calculator, which will calculate the tax savings of users who want to take a certain policy. Customers can download these applications and use them when they want, with or without an internet connection.
You need to develop a web-based application if it helps your customers complete a task they perform on a daily basis. Web-based applications bring in new customers onboard as they sign-up or download these applications. It also helps in retaining existing customers, while positioning you as a thought leader in the industry.
