- Content Marketing Tutorial
- Content Marketing - Home
- Strategy & Process
- Content Marketing - Overview
- Content Marketing - Target Customer
- Content Marketing - Content Creation
- Content Marketing - Media Channels
- Content Marketing - Editorial Calendar
- Content Marketing - Style Guide
- Content Marketing - Basic Tools
- Content Marketing - Challenges
- Content Marketing - Tracking Success
- Content Types & Channels
- Content Marketing - Blogs
- Content Marketing - Lifecycle Emails
- Content Marketing - eNewsletters
- Content Marketing - WhitePapers
- Content Marketing - Case Studies
- Content Marketing - eBooks
- Content Marketing - Digital Magazine
- Content Marketing - Mobile Apps
- Content Marketing - Web Apps
- Content Marketing - Podcasts
- Content Marketing - Webinars
- Content Marketing - Infographics
- Content Marketing - Articles
- Content Marketing - Press Releases
- Content Marketing - Social Media
- Conclusion
- Content Marketing - Examples
- Content Marketing - Web Resources
- Content Marketing Useful Resources
- Content Marketing - Quick Guide
- Content Marketing - Resources
- Content Marketing - Discussion
Content Marketing - Editorial Calendar
Content marketing is a long-term strategy and an editorial calendar helps you plan your strategy in an organized fashion. The calendar will contain details such as −
List of the kinds of content you have or need to create, including the dates when they will be created and published
The names of the content editors/producers and other stakeholders who are responsible for the project
The media channel that you will use to market your content
Metadata such as your primary target audience, SEO keywords, call to action, etc.
How to Build an Editorial Calendar
While you can use a simple tool such as an Excel or Google sheet to create an editorial calendar, you can also use web-based software offered by companies such as HubSpot, Skyword, etc.
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