While there could be a thousand best examples of content marketing, we’ll discuss here three brands, who are creating the most compelling content, ideas, and strategies.
This has to be one of the smartest community building campaigns by any company so far. It is a platform for Ford customers to share their ideas and stories with Ford. Ford uses all kinds of content – articles, photos, videos – to tell their story, while never failing to make it all about the customer.
Lauren Luke was a make-up artist who struck gold with her video tutorials on YouTube – which collectively have over 135 million views and 500,000+ subscribers. She has built a bigger brand out of YouTube than many top cosmetic companies on YouTube, all because of her DIY makeup video tutorials.
Baby Center is hands down the most educational website ever. It has a ton of information-based articles, all of which are very well written and relevant to people who are planning for a baby or are learning to become parents. This website is a stellar example of how to create highly informational articles to address the problems of your audiences.