- Content Marketing - Home
- Strategy & Process
- Content Marketing - Overview
- Content Marketing - Target Customer
- Content Marketing - Content Creation
- Content Marketing - Media Channels
- Content Marketing - Editorial Calendar
- Content Marketing - Style Guide
- Content Marketing - Basic Tools
- Content Marketing - Challenges
- Content Marketing - Tracking Success
- Content Types & Channels
- Content Marketing - Blogs
- Content Marketing - Lifecycle Emails
- Content Marketing - eNewsletters
- Content Marketing - WhitePapers
- Content Marketing - Case Studies
- Content Marketing - eBooks
- Content Marketing - Digital Magazine
- Content Marketing - Mobile Apps
- Content Marketing - Web Apps
- Content Marketing - Podcasts
- Content Marketing - Webinars
- Content Marketing - Infographics
- Content Marketing - Articles
- Content Marketing - Press Releases
- Content Marketing - Social Media
- Conclusion
- Content Marketing - Examples
- Content Marketing - Web Resources
Content Marketing - Examples
While there could be a thousand best examples of content marketing, well discuss here three brands, who are creating the most compelling content, ideas, and strategies.
Ford
This has to be one of the smartest community building campaigns by any company so far. It is a platform for Ford customers to share their ideas and stories with Ford. Ford uses all kinds of content articles, photos, videos to tell their story, while never failing to make it all about the customer.
Lauren Lake
Lauren Luke was a make-up artist who struck gold with her video tutorials on YouTube which collectively have over 135 million views and 500,000+ subscribers. She has built a bigger brand out of YouTube than many top cosmetic companies on YouTube, all because of her DIY makeup video tutorials.
Baby Center
Baby Center is hands down the most educational website ever. It has a ton of information-based articles, all of which are very well written and relevant to people who are planning for a baby or are learning to become parents. This website is a stellar example of how to create highly informational articles to address the problems of your audiences.