Content Marketing

Content Marketing is the new form, new age marketing methodology that leverages Internet as a medium to create and publish valuable, beneficial content on the web for users with the objective of promoting business. Multiple Media channels such as websites, blogs, social media, podcasts, web, mobile apps and email campaigns, to name a few, are extensively used to create, curate and publish valuable, beneficial content with a purpose to generate traffic, interact, communicate and engage with users and drive conversions.

Audience

The audience include but not limited to students, newbies, content marketing practitioners, and professionals working in marketing departments of various organization.


Instructor

Asif Hussain has 25 years of experience in Software/IT industries working in India and Abroad. 15 years specialized in – Digital Marketing, Business Consulting, Branding & Management, Corporate Communication, Sales, Marketing, Business Development, Business Analysis, RFP, RFI, CMS/Content Marketing, Writing & Documentation, Digital Marketing Trainer, and 10 years’ experience in Analytics, Digital Transformation SMAC (Social Mobile Analytics & Cloud), Design Thinking, Web Analytics, Mobility Analytics and Growth Hacking.



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