A blog is an excellent tool for creating and publishing content. It can be your website’s home base or a hub for your content, where you can write posts such as product announcements, service guides, thought leadership articles, press announcements, and more. It is basically a platform for you to share your ideas and thoughts with the world.
There are certain basic rules that you need to follow, especially if you are writing a business blog:
Know your audience and keep in mind the goals you’re trying to achieve through your blog. Track if these goals are being met via Google or your custom analytics tool.
Write down killer headlines which will improve the open-rate of your blogposts, especially if you are marketing it via Enewsletters or life-cycle emails.
Design your blog so that it not only looks beautiful but helps your customers to easily find items such as the RSS subscription icon, a search box, your contact information, and social sharing icons.
Make sure that you have categorized your topics well. Add relevant keywords and tags to your topics so that customers can easily find the blogposts.
Keep an eye out for spam comments and enable the comment moderation feature which allows you to filter spams.
A blog is primarily a community-building tool, a place for generating leads based on new subscriptions, which might also directly or indirectly lead to a sale. It is also an excellent tool for content maximization, for instance, let’s say you have created a new video tutorial for your customers, which you’ve published on your website and on YouTube. Now, you create a blogpost for the same and market this video on your blog. Most importantly, your blog helps to nurture good relations with your customers and retain them longer.