- Content Marketing Tutorial
- Content Marketing - Home
- Strategy & Process
- Content Marketing - Overview
- Content Marketing - Target Customer
- Content Marketing - Content Creation
- Content Marketing - Media Channels
- Content Marketing - Editorial Calendar
- Content Marketing - Style Guide
- Content Marketing - Basic Tools
- Content Marketing - Challenges
- Content Marketing - Tracking Success
- Content Types & Channels
- Content Marketing - Blogs
- Content Marketing - Lifecycle Emails
- Content Marketing - eNewsletters
- Content Marketing - WhitePapers
- Content Marketing - Case Studies
- Content Marketing - eBooks
- Content Marketing - Digital Magazine
- Content Marketing - Mobile Apps
- Content Marketing - Web Apps
- Content Marketing - Podcasts
- Content Marketing - Webinars
- Content Marketing - Infographics
- Content Marketing - Articles
- Content Marketing - Press Releases
- Content Marketing - Social Media
- Conclusion
- Content Marketing - Examples
- Content Marketing - Web Resources
- Content Marketing Useful Resources
- Content Marketing - Quick Guide
- Content Marketing - Resources
- Content Marketing - Discussion
Content Marketing - Case Studies
Both whitepapers and case studies are primarily B2B marketing content, however there is a thin line of difference in the way they work.
What is a Case Study?
Case studies feature a client story, narrating how a client used your product or service to achieve its business goals.
A case study is typically a first-person narrative written in the form of a story.
It is a testimonial which relates a real-life event.
It is written in a simple format telling readers about a certain company’s challenges, solutions and results, at times using direct quotes from the company.
Purpose of Writing a Case Study
A case study is basically trust-building content. It is created with the intent to build your credibility and trust among your customers by sharing a real-life story. For instance, if your company sells training software and solutions to other companies, then a possible case study might feature how a certain company used your tools to bring down its training costs and save time. You can market this case study as a press announcement, email campaign, and even host this content on a particular landing page of your website.
