What is a Demand in Market?Demand is an economic principle that refers to the desire of consumers to buy a product or avail a service from the market by paying a price. In simpler words, market demand is the demand or need for a product or service in the market. The more the demand for a product, the more is its supply The more a product generates revenue, the more is its demand in marketing.However, there is no direct connection between the price of a product and its demand. A product’s price is determined by the elasticity of demand, the ... Read More

What is Marketing?The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Over the years, marketing has transformed from being print and TV media-dependent to relying more on the internet because of the reach and scope of the latter. The primary objective of marketing is to take a product or service, identify the ideal/target customers or consumers, and draw their attention towards the product/service.The overall marketing strategy depends on consumers’ perception or understanding of the product, quality, durability, availability, ... Read More

OLAP  stands for On-Line Analytical Processing. It is used for analysis of database information from multiple database systems at one time such as sales analysis and forecasting, market research, budgeting and etc. Data Warehouse is the example of OLAP system.OLTP stands for On-Line Transactional processing. It is used for maintaining the online transaction and record integrity in multiple access environments. OLTP is a system that manages very large number of short online transactions for example, ATM.Sr. No.KeyOLAPOLTP1BasicIt is used for data analysisIt is used to manage very large number of online short transactions2Database TypeIt uses data warehouseIt uses traditional DBMS3Data ... Read More

For any business, be it retail, IT or reality, new clients are hard to come by. It often takes months of grueling follow-up with a prospective customer to actually get them on board. This is exactly why it is critical that we value customers we already have and work harder towards attaining fresh clients.Even the leading BPO companies face stiff competition from one another as well as new ventures, thus making customer retention as one of the prime objectives of a business.There are certain companies that are not affected if a customer shifts loyalty. However, the ideal scenario is one ... Read More

Commodity trading is trading in derivatives and commodity spot. There are two different categories of commodities we have to trade: Agricultural commodities and non-agricultural commoditiesAgricultural Commodities: These include grains and oilseeds (soybean, chana, corn, groundnut etc.), livestock, dairy products, bio-fuels etc.Non-Agricultural Commodities: These include Metals like gold, silver, copper etc.Also, there are 24 commodity exchanges in India and three national level commodity exchanges to trade in all permitted commodities.They are Multi Commodity Exchange of India Ltd, Mumbai (MCX), National Multi Commodity Exchange of India Ltd, Ahmedabad (NMCE) and National Commodity and Derivative Exchange, Mumbai (NCDEX)How Does It Work?When you buy ... Read More

The concept of Guerrilla marketing was created by Jay Conrad Levinson. Traditional marketing involves advertising methods such as advertising on television, radio, print, and mail. Online marketing or Digital marketing is the type of advertising which we see today on websites, YouTube videos, blogs, etc. Whereas, Guerrilla Marketing is an inexpensive method that focuses more on reach rather than frequency. This style of marketing is effective for small businesses to advertise their product and services. One needs to have imagination, energy and time for this kind of advertising.Give an ImpactThis kind of advertising engages the customers with the product and ... Read More

Ambush, as the name implies, is a surprise marketing. The term Ambush marketing was coined by Jerry Welsh, a marketing strategist. Ambush marketing is a type of marketing where the marketer associates the product with an event or property and the marketer is not directly or officially related to that event. This is a type of Guerilla marketing.To be more precise, we often happen to watch some advertisements which refer to some events or personalities indirectly without mentioning them officially. Such advertisements have a lot of impact on unknowingly.Grab the OpportunityThis kind of advertising is done by utilizing the opportunities ... Read More

Marketing is a concept which is related to beliefs. With marketing, a consumer is made to believe that a certain product or service delivers the results mentioned. Whether it is digital or traditional, marketing is a tool to sell your product or service by gaining trust. But with the increasing attention towards digital marketing, there are many unethical practices prevailing. Recently, social media platforms like Facebook and YouTube have made their rules more stringent so as to avoid unethical practices in the digital marketing field.What Are They Like?It is unethical to do false marketing by conveying the false messages into ... Read More

Hubspot is used in your Inbound Marketing system to manage and run it smoothly. It makes the creation of workflows very easy and user actions and events can be clearly defined which can be triggered automatically. This helps greatly in the automation of your marketing system. One of the best inbound software currently out there is HubSpot.It's A Complete Marketing Platform.Previously marketers were forced to juggle between different platforms to reach their potential customers. Hubspot is all in one tool where you can create and optimize your content, nurture leads and at the same time monitor contacts as they evolve ... Read More