Found 99 Articles for Sales & Marketing

Definition: Marketing MixThe Harvard Business Review defines marketing mix as, “the tool kit that marketers use to do their job, and it has four elements.” Marketing Mix combines four crucial pillars of any marketing strategy, which includes Product, Price, Place, and Promotion. Larger companies need to implement this concept, and, perhaps with a little more importance, the smaller companies need to do the same.What are the 4 Ps in Marketing Mix?The 4 Ps in Marketing Mix-Price, Promotion, Product and Place-to develop an effective marketing strategy was first introduced by Prof. E. Jerome McCarthy in 1960. Based on the industry and ... Read More

What is a Demand in Market?Demand is an economic principle that refers to the desire of consumers to buy a product or avail a service from the market by paying a price. In simpler words, market demand is the demand or need for a product or service in the market. The more the demand for a product, the more is its supply The more a product generates revenue, the more is its demand in marketing.However, there is no direct connection between the price of a product and its demand. A product’s price is determined by the elasticity of demand, the ... Read More

What is Marketing?The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Over the years, marketing has transformed from being print and TV media-dependent to relying more on the internet because of the reach and scope of the latter. The primary objective of marketing is to take a product or service, identify the ideal/target customers or consumers, and draw their attention towards the product/service.The overall marketing strategy depends on consumers’ perception or understanding of the product, quality, durability, availability, ... Read More

OLAP  stands for On-Line Analytical Processing. It is used for analysis of database information from multiple database systems at one time such as sales analysis and forecasting, market research, budgeting and etc. Data Warehouse is the example of OLAP system.OLTP stands for On-Line Transactional processing. It is used for maintaining the online transaction and record integrity in multiple access environments. OLTP is a system that manages very large number of short online transactions for example, ATM.Sr. No.KeyOLAPOLTP1BasicIt is used for data analysisIt is used to manage very large number of online short transactions2Database TypeIt uses data warehouseIt uses traditional DBMS3Data ... Read More

For any business, be it retail, IT or reality, new clients are hard to come by. It often takes months of grueling follow-up with a prospective customer to actually get them on board. This is exactly why it is critical that we value customers we already have and work harder towards attaining fresh clients.Even the leading BPO companies face stiff competition from one another as well as new ventures, thus making customer retention as one of the prime objectives of a business.There are certain companies that are not affected if a customer shifts loyalty. However, the ideal scenario is one ... Read More

Thinking differently than others in the given situation is called “Lateral thinking”. A UK Psychologist named Dr. Edward de Bono coined the term “Lateral thinking”.An approach straight through a method trained, lets you to a single destination, just like working out step-by-step with the given data, which is called “Vertical thinking”. Sideways thinking which provokes fresh ideas that were never tried before changes the frame of reference you choose to see the solution. Such a different approach to a problem is termed as “Lateral thinking”.Let me tell you that you may not have a clear vision regarding the whole procedure ... Read More

Commodity trading is trading in derivatives and commodity spot. There are two different categories of commodities we have to trade: Agricultural commodities and non-agricultural commoditiesAgricultural Commodities: These include grains and oilseeds (soybean, chana, corn, groundnut etc.), livestock, dairy products, bio-fuels etc.Non-Agricultural Commodities: These include Metals like gold, silver, copper etc.Also, there are 24 commodity exchanges in India and three national level commodity exchanges to trade in all permitted commodities.They are Multi Commodity Exchange of India Ltd, Mumbai (MCX), National Multi Commodity Exchange of India Ltd, Ahmedabad (NMCE) and National Commodity and Derivative Exchange, Mumbai (NCDEX)How Does It Work?When you buy ... Read More

Fixing: It is an agreement between participants on the same side of a market to buy or sell precious metals at a fixed price. The other purpose of fixing could be to maintain market conditions in order to let the price stay at a given level.Bullion: Bullion is gold, silver or any other precious metal in the form of coins or bars. The word bullion comes from Louis XIII, Claude de Bullion.Bullion FixingThere are different participants in this process of Bullion fixing.StepsThe lead participant begins the fixing process.He proposes a price near the current gold spot price.The other participants then simulate ... Read More

Any brand gets noticed with a catchy slogan or caption under it. The slogans are a group of words or catchy phrases that help the customers to remember the product easily. The unique brand names with funny but honest slogans or captions can easily catch the eye of a customer. This has been a popular trend nowadays that really gathers much attention.Even the popular social media sites have honest slogans, such as YouTube says broadcast Yourself, while LinkedIn says, “Connect with people for no reason” following one of its options for connecting with people.The recent sensational tinder app has a ... Read More

Health has been a major concern these days where we are trying to find everything “natural” in this world of chemicals. Launching its products in the sectors of groceries, beauty products and FMCGs, Patanjali Ayurved Ltd., has gained huge popularity and response, in the last three years. From noodles to biscuits, from salt to dish wash bar, from shampoos to toothpaste Patanjali has spread its empire into the world of marketing and gradually conquering the whole market by casting its natural spell.Why Patanjali?Though there are other companies such as Dabur, Himalaya, Ayush, etc. that market ayurvedic FMCG products, Patanjali has ... Read More