Hubspot is used in your Inbound Marketing system to manage and run it smoothly. It makes the creation of workflows very easy and user actions and events can be clearly defined which can be triggered automatically. This helps greatly in the automation of your marketing system. One of the best inbound software currently out there is HubSpot.
Previously marketers were forced to juggle between different platforms to reach their potential customers. Hubspot is all in one tool where you can create and optimize your content, nurture leads and at the same time monitor contacts as they evolve into customers and oversee how your marketing is progressing.
Without a doubt, HubSpot's capabilities make it one of the best marketing platforms out there, and arguably the best for inbound marketing.