Found 99 Articles for Sales & Marketing

11 Types of Digital Marketing Activities for Improving Sales

Shivam Jadoun
Updated on 26-Apr-2023 14:21:51
Digital marketing is becoming more important as people spend more time in front of a screen. It is a tool that can reach out to customers in an effective manner. It can be used on various types of electronic devices, such as smartphones and tablets. To effectively promote a business online, you need to use various forms of digital marketing. When a brand sells and advertises products that are similar to others, it's crucial that the company's marketing strategy be focused on making its products stand out from the crowd. Doing so can help position the company as a leader ... Read More

How to Become a Sales Manager?

Pavan Sharma
Updated on 23-Jan-2023 15:39:21
Sales managers oversee and manage the organization's sales team. This position may be of interest to those with the capacity to lead a group of sales professionals and an interest in developing sales tactics. To advance your sales career to this high level, you must have prior sales experience, proper education, and training. What Does a Sales Manager Do? A sales manager is tasked with developing and overseeing a sales team inside an organization. Setting sales targets and developing training programs are part of a sales manager's job description in order to support the representatives' professional growth and achieve organizational ... Read More

How IoT Keeps the Cannabis Industry Connected

Devang Delvadiya
Updated on 09-Jan-2023 15:27:42
The Cannabis industry consists of all real legal producers/consumers, rights, products and services, and standards for all. The cannabis business, which BDSA says is worth $21 billion, is getting increasingly connected. Internet of Things (IoT) technology is already linking growers to their plants, retailers to government regulators, and patients to their doctors. Changes in attitude & laws are causing a business boom, as well as new technology supporting cannabis companies to handle this growth. Hence IoT sector is really important when it comes to security issues. IoT connectivity gives these businesses the information and control they need to get around ... Read More

Difference between Single Channel and Multi-Channel Marketing

Vineet Nanda
Updated on 16-Dec-2022 16:11:53
The promotion of various brands calls for various approaches. Some people choose to use every available marketing channel, while others choose to concentrate on one. Putting all of your financial hopes on one horse may seem risky. Although they function differently, single-channel and multi-channel marketing are both widely used. However, how they are used depends on factors including the brand's goals, marketing budget, and other accessible tools. In this paper, we'll examine the similarities and differences between the two in great detail. What is Single Channel Marketing? This is the practice of promoting a company's products and services through a ... Read More

Difference between Sales Funnel and Marketing Funnel

Vineet Nanda
Updated on 16-Dec-2022 16:05:11
Having the ability to generate profits is crucial to the survival of a business. Because of this, businesses have little alternative but to engage in aggressive activities that will eventually lead to sales conversions. Sales and advertising are two methods that are regularly used to boost earnings. Most businesses view marketing and sales as separate entities, with each having its own set of responsibilities and procedures. However, in the context of the business world, the difference is often blurry because the two terms are nearly equivalent. These expressions take on a deeper meaning when you define the relevant funnel, ... Read More

Difference between Sales Funnel and Sales Pipeline

Vineet Nanda
Updated on 16-Dec-2022 16:03:13
Marketing and sales are crucial to the success of any business. As a result, people may casually use a wide range of terms, assuming that their meanings will be immediately apparent. However, this is not the case with most common sales and marketing jargon, such as the sales funnel and the sales pipeline. These two graphs may appear to depict the same information—the movement of leads through the sales process—but they are actually quite different. What is a Sales Funnel? What is meant by the term "sales funnel" is the path that a potential customer takes from the first "awareness" ... Read More

Difference between Branding and Marketing

Vineet Nanda
Updated on 05-Dec-2022 13:48:41
All of the firm's operations and activities are driven by ensuring the health and continued success of the business. Launching and maintaining a business can be difficult, but there are ways to make the process more manageable and increase the likelihood of success. Branding and marketing are two of these processes. Despite the fact that the borders between these ideas are sometimes blurry, knowing the difference is crucial, especially when it comes to improving profits by boosting sales and establishing clear lines of communication with the target market. What is Branding? In this process, the company's goods and ... Read More

Difference between Brand Manager and Marketing Manager

Vineet Nanda
Updated on 05-Dec-2022 13:41:59
A brand's reputation may have a major impact on revenue, either positively or negatively. As a result, firms invest heavily in brand management and marketing activities. For an organization to increase its sales potential and to guarantee a positive brand image in the minds of its target audience, it may decide to hire brand managers and marketing managers to handle some of these responsibilities. They work together closely, yet their functions and methods are separate. Who is a Brand Manager? This person is responsible for shaping how consumers see a firm and its offerings. As the person in ... Read More

Difference between Brand Image and Brand Identity

Vineet Nanda
Updated on 05-Dec-2022 13:52:09
The success of a business in every aspect is affected by the opinions of its customers about the quality of its brands. Although this may be rectified, doing so will be very expensive and, in certain situations, may be impossible due to the brand's ruined reputation. Common terms used in discussions about branding include "brand identity" and "brand image." Despite common usage, there is a notable distinction between these two words. What is Brand Image? Customers' impressions of a brand are an intangible representation of the brand's perceived credibility, charisma, and character. In this way, buyers make judgments ... Read More

Wireframing – Overview, Benefits, and Tools

Akshaya Daga
Updated on 01-Dec-2022 07:59:26
The world is moving towards technology by leaps and bounds. For us, everything is available on the internet. Today we will be delving deeper to understand the backend of the millions of websites that we have come across and will come across in the future. In this article, we will be discussing what wireframes are, what the various benefits of wireframing are, and what the different tools are through which one can do wireframing. Wireframing can be done with just pen and paper, but we are a tech-savvy generation, and we like our visual designs on a screen much better. ... Read More
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