Introduction The growth curve of a company is never a straight line, and that too in an upward direction. Successful, innovative, and out-of-the-box companies will face a lot of instability. Instability for them is not a chance to shut down the business but to show the business world and customers what the company can do again. Here we will learn about one such company and understand its entire growth trajectory. Many useful concepts and their applications will come to light with the discussion of Intuit. Image − Intuit logo - August 2022 In this article, we will be diving ... Read More

Introduction Necessity is the mother of invention. Successful companies are born because they understand the situation. Your product might be excellent and the most technologically advanced in the market, but it will not sell in the market if it is not helping customers solve their problems. The same is applicable while advertising and marketing the product as well. If the ads by the company are not hitting the right nerve, customers will not be motivated to purchase the product or know about the brand. Ferrero as a brand has been successful because it understands what customers want and what will ... Read More

Introduction Brands have to position and reposition themselves over time to stay relevant in the market and to serve their customers in the best manner possible. The sea flourishes because it has waves, and ponds decay because they are still. Club Med or Club Mediterranee is one such company that has understood the importance of change. Club Med has changed the entire operations as well as the service from time to time to serve the customer better while keeping intact the core value of the brand, i.e., to keep their customers entirely happy when they are with Club Med. In ... Read More

Introduction It is crucial for companies to deploy marketing strategies that will not only result in sales for the company and differentiate it from the competition in the market, but also position the brand name and brand products in the minds and hearts of customers. Today's consumers are spoiled with choices. There are innovative products and products at a lower cost coming up every now and then. The only thing that will ensure regular sales to the company is brand loyalty, customer bonding with the brand, and the quality of the product. Best Buy is one of the largest multichannel ... Read More

Introduction For every business in today’s era, it is crucial to invest a significant amount of time in deciding and implementing the marketing strategies of the brand. No matter how huge your company is or how excellent your product is, it will rot on the shelf. If the company fails to market its product to customers. Many businesses have seen the doom of their golden eras because they were not on their toes and failed to market themselves as a brand and as a product for customers' consumption. Image 1 − Accenture logo Accenture today serves 99 of the ... Read More

We live in a digital era where consumers are spoiled with choices. There are new companies coming up every second providing customers with similar and identical product offerings at a lower price. In this cutthroat market environment, companies cannot sell mass products. They have to personalize and customize their offerings as per the needs, tastes, and behavior of the customer. This personalization and customization of the product and service offering is the only way to survive in the business world. The amalgamation of customization with AI and technology leads to the birth of hyper-personalization. In this article, we will be ... Read More

It is crucial for every business, irrespective of their industry, size, or geographical location, to see what they have achieved in the past and what they are striving for. They should try to predict the future of the business as a whole and all the concerned departments moving forward. This practice is basically known as reminiscing about the past and planning for the future. Here the company weighs in on external factors, the mood of the market, and plans as per the resources it has on how to strive in the future. In this article, we will be taking a ... Read More

We have a myriad of companies coming up as well as fighting with each other to serve high-class people or people in the upper middle class. They are fighting for brand positioning, brand recognition, aesthetics, super-quality products, customer experience, extra profits, and other such parameters. However, marketers are now realizing the untapped market or the untapped customer segment. The bottom of the pyramid at the top of the pyramid, we have numerous competitors, but at the bottom of the pyramid, we have numerous consumers. More than half of the world’s population is in the mid-segment and at the bottom of ... Read More

There are millions and trillions of companies in the online world trying their best to sell their product, service, or brand name. It is extremely critical as well as difficult for companies to get the limelight. In a study, it was found that more than 80% of the users on Google will not even go to the second Search Engine Results Page (SERP) on Google while searching for a product or seeking answers. It is difficult to rank in the top 10 or to share your content with users. On top of this, we have also observed that on a ... Read More

Companies fight hard to occupy a space in the mind of the customer. It is very crucial for companies to ensure that not only do customers know about the product and believe in the product and the brand, but they also remember the brand at the time of purchase. This remembrance and positioning of the brand in the minds of customers over the years are known as brand equity. Companies have to invest a lot of money in marketing campaigns as well as deliver excellent products and services throughout the years to create this brand equity for themselves. Brand equity ... Read More