Why has social media become an Integral part of Life?

Social media is now an important part of many people's lives. In fact, a study suggests that half of the children who are aged between eight and seventeen years have social networking profiles like Facebook, Instagram etc. Not only the young people, but people of all ages, and all profession are using social networking sites as a means of communication.

Social media, as per recently observed fact, is playing an important part of any platform. Social media plays a dominant role in our day to day life. It creates a wide range of impact on people when it is shared on social media.

To stay in touch with your loved ones is the most beautiful thing in our lives and social media has done its influence in doing this thing positively. Instant messaging, images, status updates, image-sharing, video-sharing are few of the major elements that play a role in the recognition of social media.

It is not only connecting your loved ones but also it provides a wide range of information to the people. Non Govt. Organizations have started websites like "change.org" where people or media start campaigns to derive solutions. They can be shared on social media like Facebook, Twitter etc., where the people who are in favor of the petition are supposed to sign and encourage the campaign.

You have a faster approach to news sources all around the world with a single click.

Advantages of Social Media

• Social Media allows people to interact in ways we could never imagine, how we did till now without it.

• It is quite easy to catch up on someone's life through a simple message on the computer or mobile phone, even email.

• Social media enables communication for not only one's personal life but also for business life. E-commerce has become the largest platform for shopping online which not only helps buyers to purchase but also sellers to make business. Businesses have developed due to online advertisements or media sites because they get the word out quicker and faster.

• Now, people hardly go through newspapers for information or hardly look into newspapers for advertisements. Instead, all the ads are posted online on social media such as Twitter or Facebook which are viewed by more people.

• As technology is rapidly growing and everything has become online and to meet this rapidly growing technology everything has to be available on the internet. People started adopting digital marketing instead of marketing offline and social media plays a vital role in promoting online business.

• Social media has made people's lives easier and has become an integral part of one's life.

The only concern is that the social media which is rapidly increasing can make teenagers addictive to the internet. But, as long as they are properly monitored and used in the correct way, social media will continue to grow rapidly.