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Economics & Finance
Articles by Radhika Dadhich
Page 6 of 14
The Ethical Implications of Business Automation
As we come across the term ‘automation, ’ we think of highly efficient robots, control systems, and machine tools. However, we should also advance to think about how automation impacts businesses and people. This is wherein the scope of ethical implications of rapid business automation comes in. Automation is not a new concept. Historically, it started before the advent of the contemporary era. It is one of the most common tendencies of the modern era since the beginning of the First Industrial Revolution during the 18th century. In modern times, it is one of the most emerging drivers of ...
Read More5 Ways Insurance Companies Can Use Digital Marketing For Business Growth
Promoting your insurance products and services may seem overwhelming, especially for startups and small-scale insurance companies. Even though the modern concept of insurance may have started as early as the 17th century, with innovations in digital media, consumers' buying habits and preferences have undergone a sea change. Today's consumers can look up their desired products and services at their fingertips, and getting a new insurance policy (or renewing an expired one) is a click away! Modern-day customers like to make more informed purchase decisions by cross-checking a product or service. They like to do extensive research before investing their hard-earned ...
Read MoreHow Can a Social Media Marketing Course Boost Your Digital Marketing Career?
Social media continues to disrupt the world of digital marketing and has gained immense popularity in recent years. It has evolved massively over the years, as more innovative tools and technologies are getting implemented almost every day. Social media is beneficial for users and businesses alike, as it helps to connect people and also helps promote one's brand. Social media marketing involves sharing news and updates of an individual or a company through various channels like Facebook, Instagram, LinkedIn, WhatsApp, Twitter, etc. Social media has multiple benefits and comes in numerous forms. Various social media channels have budget-friendly advertising options ...
Read MoreHow Digital Marketing Can Help Indian Entrepreneurs Build their Brand?
Digital marketing has become an indispensable tool to promote one’s products and services, irrespective of size and market position. Every Indian business needs to adopt the digital mode of advertising to gain a global reach and remain competitive. However, for entrepreneurs, this online marketing approach can be a boon to drive new customers and expand their market footprint. New brands must transition digitally to boost brand identity faster than traditional marketing methods. Many startups and new players in the industry often feel overwhelmed looking at the complexities of different facets of digital marketing. Online marketing indeed is a vast sector, ...
Read MoreThe Impact of COVID-19 on Digital Marketing
With almost every industry receiving a blow during the pandemic, the digital marketing sector naturally got affected, at least to some extent. Initially, businesses had put their marketing activities on hold until they figured out more effective ways to promote their products and services. Due to high unemployment rates and salary cuts, people were reluctant to spend their hard-earned money on luxury or unnecessary items. Besides, customers were forced to stay indoors to maintain social distancing norms, which compelled many traditional brick-and-mortar stores to close their doors. Such a situation made businesses think of strengthening their digital advertising strategies ...
Read MoreHow is CPM Different from CPV in Digital Marketing?
Advertisers and digital marketers often have a hard time staying on top of search engine results. They need to take care of multiple factors, such as different performance marketing strategies and pricing models. By defining marketing objectives, advertisers determine the best approach to advertise a campaign and use appropriate performance metrics to gain more valuable insights. Adding to your challenges, there are innumerable terms advertisers need to learn, making things overwhelming for new advertisers and small-scale businesses. However, once you grasp a basic idea of different performance marketing pricing structures, you can make smarter decisions. You can determine the ...
Read More7 Ways Digital Marketing is Changing the Landscape of Marketing
Digital marketing has transformed the way advertisers used to promote their brands and goods or services. By implementing intelligent technologies and tools, eCommerce businesses can target their audience better than ever, and deliver higher customer experiences. Digital marketing is a form of marketing that uses electronic devices to promote one’s products and services, usually over the Internet. It uses different digital channels, like websites, social media platforms, mobile applications, search engines, online videos, display ads, emails, text messages, and more. Online marketing involves multiple stages, such as researching, promoting, selling, and finally, delivery or distribution. 7 Ways Digital Transformation ...
Read More5 Ways Digital Marketing Can Build Your Brand
A company's brand is worth a million dollars, as your brand name alone can bring in huge business. Your brand is a combination of all the things that make it unique, including its name, identity, color, and design of your brand logo, the specific products and services you offer, and everything in between. You can measure your brand’s impact on your increased revenues and reduced marketing costs. Because a brand name can tell a lot about your products and services without investing too many resources in your marketing efforts. A brand that has created high credibility and loyalty among ...
Read MoreWhat is the Process of Applying for a Digital Marketing Role at Flipkart?
Flipkart has been following an impressive digital marketing strategy and has been keeping up with innovations and technological developments to stand out from the crowd. Founded in 2007, Flipkart focuses on improving the online shopping experiences of its users, both on its app and its web shopping portal. Flipkart was initially known as “FlipBook” since its content mainly comprised different stories published under this name (they started their journey by selling books). But in current times, we all have been using the portal to shop for multiple items, from fashion, electronics, and gadgets to daily essentials. By offering a ...
Read MoreRecreating the Real World: How Metaverse Can Boost Your Digital Marketing Strategies?
Marketers are looking for innovative ways to promote their products and services and boost brand awareness. Modern-day marketing techniques are taking a completely new shape with cutting-edge tools and technologies. One such technology, or rather, a vision, is the metaverse. Although the concept is not new, online marketers across diverse industries are leveraging its power only recently. Ever since Mark Zuckerberg rebranded his Facebook to Meta in October 2021, the term “Meta” has become a buzzword, especially among Gen Z marketers and millennials. Besides, tech giants and investors are exploring investment opportunities in this Meta-universe. Metaverse is a virtual ...
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