Social media continues to disrupt the world of digital marketing and has gained immense popularity in recent years. It has evolved massively over the years, as more innovative tools and technologies are getting implemented almost every day. Social media is beneficial for users and businesses alike, as it helps to ... Read More

Digital marketing has become an indispensable tool to promote one’s products and services, irrespective of size and market position. Every Indian business needs to adopt the digital mode of advertising to gain a global reach and remain competitive. However, for entrepreneurs, this online marketing approach can be a boon to ... Read More

Ten years ago, digital marketing, an extremely new concept, was highly intricate and complicated, given that very few people owned a smartphone. Fast-forward to today, the world of digital marketing has endless opportunities for businesses and customers alike. You have countless options to choose from when it comes to growing ... Read More

With almost every industry receiving a blow during the pandemic, the digital marketing sector naturally got affected, at least to some extent. Initially, businesses had put their marketing activities on hold until they figured out more effective ways to promote their products and services. Due to high unemployment rates ... Read More

Advertisers and digital marketers often have a hard time staying on top of search engine results. They need to take care of multiple factors, such as different performance marketing strategies and pricing models. By defining marketing objectives, advertisers determine the best approach to advertise a campaign and use appropriate performance ... Read More

Digital marketing has transformed the way advertisers used to promote their brands and goods or services. By implementing intelligent technologies and tools, eCommerce businesses can target their audience better than ever, and deliver higher customer experiences. Digital marketing is a form of marketing that uses electronic devices to promote ... Read More

A company's brand is worth a million dollars, as your brand name alone can bring in huge business. Your brand is a combination of all the things that make it unique, including its name, identity, color, and design of your brand logo, the specific products and services you offer, and ... Read More

Flipkart has been following an impressive digital marketing strategy and has been keeping up with innovations and technological developments to stand out from the crowd. Founded in 2007, Flipkart focuses on improving the online shopping experiences of its users, both on its app and its web shopping portal. Flipkart ... Read More

Marketers are looking for innovative ways to promote their products and services and boost brand awareness. Modern-day marketing techniques are taking a completely new shape with cutting-edge tools and technologies. One such technology, or rather, a vision, is the metaverse. Although the concept is not new, online marketers across diverse ... Read More

Running an online business is not always easy, especially when the algorithms of search engines and social media platforms are constantly changing. Google, for example, makes thousands of updates to its search algorithms every year. And it's challenging for marketers to stay updated to and implement each of them in ... Read More