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Email Marketing Automation: How to Streamline Your Email Campaigns and Improve Results with Automation Tools?
If you are looking for ways to market your business online, you will find various marketing tools and channels available. Out of the many that can enable your brand to reach a large target audience, email marketing has emerged as a powerful tool.
Why is Email Marketing a Powerful Online Tool?
It is not without reason that even in the current times' email marketing is considered effective by experts. Latest studies in the field reveal that as much as 40 % of the main B2B marketers opine that email newsletters are critical for content marketing success. It is also worth noting that 73 % of millennials still prefer business communication over email.
These are times when mobile apps like WhatsApp and Snapchat are widely used for communication. Yet, for business emails still occupy a primary position.
There is every reason to ensure that email marketing is given a distinct role in your online marketing mix.
Before we get into further details about email marketing automation, let us assess the critical benefits of email marketing.
Key Benefits of Email Marketing
1. Ability to Create Personalized Content
If you know some of the basics of online marketing, you will realize how critical creating personalized content to connect to your target audience is.
The first and foremost benefit of email marketing is its excellent scope for creating personalized content specifically targeted at your audience.
2. Collecting Feedback and Surveys
To understand the effectiveness of any marketing campaign, you will realize the importance of customer feedback. Emails provide you with the scope to have direct feedback from your customers. In many ways, it lays the foundation for your marketing efforts.
3. Helps in Conversions and Sales
Many online marketing experts claim that email marketing is an excellent marketing tool, and it ultimately generates conversions and drives up sales.
You will therefore realize that email marketing has critical benefits associated with it. Thus, you need to use it optimally for your online marketing.
It also offers an excellent return on investment because it costs less and yields effective results. Considering all of this, there is every reason why you should put in quality time and effort in it.
However, to derive the maximum benefits from email marketing, doing it manually is too tedious and time-consuming.
You, therefore, need to automate the email marketing process.
What is Email Marketing Automation?
Email marketing automation refers to the process wherein there is the automation of sending emails to your subscribers. The process is done based on specific pre-defined triggers and parameters.
You can deliver personalized emails to your prospective target audience through the automation process. There is no need for any manual intervention, and thus is very fast and effective.
An example is sending a welcome email when any new subscriber subscribes to your services. You can also send abandoned cart reminder emails, post-purchase follow-up emails, Birthday or wedding anniversary emails, etc.
Now that we know automated email marketing is significant for promoting any business online let us look at some useful tools.
Top Automated Email Marketing Tools Being Used Currently
The following are the top automated email marketing tools that have a consistent track record of delivering excellent results −
When we speak of any automated email marketing tool, the first name which comes to mind is Mailchimp.
It is not without reason its popularity has continued unabated over the years. It is a comprehensive email marketing tool that has been dominating the space for a long time.
The software offers some very unique features that can deliver very effective results. The best part is the fact it is a highly user-friendly and intuitive interface. Even if you have not gained prior experience, it can help you with email marketing.
If you are in the business of blogging and content marketing, Convert Kit is a handy email marketing tool.
Compared to other email marketing automation tools, it offers some impressive features. These include automation workflows, options for personalization, and much more.
Another good thing about this platform is its reliable customer support team, ready to help the users. You can avail of support even over live chat anytime, which is a big bonus.
The next popular automation email marketing tool is Drip. Here you can have automation processes, customizing choices, and e-commerce connectors are among the features. It is well-known for its strong automation features, making it an excellent choice for firms wishing to take a hands-off approach to email marketing while increasing ROI.
You also need to understand that Drip's user interface is easily adjusted. Its extensive functionality makes it a user-friendly alternative for businesses of all sizes.
Now that you know some of the top email marketing tools, let us look at some pointers to make your email marketing campaigns effective.
How to Streamline Your Email Marketing Process for the Best Results?
Segment Your Target Audience
Segmenting your audience is a must-do for email marketing automation. You may develop tailored messages that are more relevant and engaging for your subscribers by segmenting your email list based on subscriber attributes such as demographics, habits, and interests. This may result in increased open rates, click-through rates, and conversions.
Keep the Emails Precise and Straightforward
Use clear and succinct language in your emails to ensure subscribers comprehend your message and take the necessary action. Avoid unnecessarily technical language or business jargon, and ensure your message is simple to read and understand. Break up big blocks of text using bullet points or numbered lists, and arrange your information with headings and subheadings.
To sum up, we hope you have understood why email marketing is vital for any online marketing strategy. We hope the tips suggested here will make your email campaigns all the more effective.
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