Digital marketing is growing exponentially and has immense potential in the upcoming years. From search engine algorithms to social media marketing, there are numerous scopes and opportunities in the field of online advertising. The World Wide Web is a relatively new marketing channel, and marketers are yet to explore its ... Read More

Digital marketing is the future, and it answers why more students and professionals are keen on joining an in-depth, comprehensive digital marketing course. A digital marketing program enables learners to choose their desired specialization to offer clients more value-added services. Besides, a specific online marketing concentration would increase your ... Read More

The 1stepGrow digital marketing course is a comprehensive online certification course that helps learners gain conceptual knowledge about diverse online marketing arenas. The best part about the course is it helps you to get good practical exposure to online marketing, allowing you to get an idea of how it works ... Read More

We see Google ads appearing on search results almost every day. You may also be familiar with Google Ads and may have used the platform to run paid ad campaigns to boost your e-commerce reach and conversions. However, if you want to learn more about the factors affecting your ad ... Read More

You have planned and designed a highly effective marketing strategy, and you are also receiving positive responses. That’s the outcome of your digital team’s effort, who worked a day in and day out to drive more leads and conversions. So, pat your back for all that hard work! However, there’s ... Read More

The impact of the COVID-19 pandemic outbreak has remained even today, not only in terms of health but also for business owners. Although business owners and entrepreneurs are used to handling various ups and downs, the coronavirus has brought unprecedented challenges, and nearly every industry has been affected. However, ... Read More

Being a responsible digital marketing agency owner, you will receive multiple inquiries from potential clients who are seeking online marketing services for their eCommerce brands. So, you might have sent tons of quotes to date to maintain transparency. However, fine-tuning and making small changes to your quotation templates may ... Read More

The applications of data science extend to multiple fields and industries, starting from healthcare and education to commerce and logistics. The good news is digital marketing is no exception. It is a diverse field of study and multiple industries are leveraging its opportunities, as it is considered a foundation of ... Read More

Companies spend a significant portion of their revenue on developing unique branding strategies. Investing in building brand awareness is essential, especially if you are relatively a new player in the market. Once you create brand loyalty among your target audience, you can focus more on other advertising tactics. Digital ... Read More

While you are busy promoting your business by putting in endless efforts, day in and day out, let’s take a moment to contemplate the financial benefits and revenue generated. How profitable is your business? Are the outcomes as per your expectations? Are you even distributing your budgets well in your ... Read More