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Articles by Akshaya Daga
Page 14 of 21
Building Blocks of Digital Transformation
Businesses in every industry today are under tremendous pressure to digitally transform themselves. Every day, new companies are coming up with better technologies and trying to outpace the success of well-established multinational corporations. Technology has turned around the entire business platform. People with limited financial and human capital resources are doing wonders. For example, take WhatsApp, an application used in many countries and very popular in the Indian market, which even today has only 34 employees working for the company. Facebook, launched by Mark Zuckerberg to connect the alumni of Harvard students, is today used by more than 100 million ...
Read MoreHow to Harness New HR Technologies?
"Necessity is the mother of invention." The pandemic pushed us to accept the digitalization and collaboration of different functions of the business to run smoothly during the dreaded time. Now that the situation has improved, we can see that both employees and employers prefer the work-from-home model for a variety of reasons. The work-from-home model is leading to the opening up of the job market globally, and hence we are experiencing issues like retention, attrition, higher salary hike demand, less engagement among the employees, loss of productivity and motivation to succeed, and others. Modern problems require modern solutions, and hence ...
Read MoreHow Should You Prepare Your Organization for Digital Transformation?
Every organization in the business world, irrespective of the industry, has understood that they need digital transformation in their business model to survive and thrive in the cutthroat business environment. Digital transformation will help businesses not only produce better and more but also sell more. Digital transformation opens up the gates of efficiency and volume sales for the business. Companies can digitally transform by − Selling their goods online Ensuring that they can hire and make the employees work from across the globe and thus gain the best talent and save up on operational costs. Produce more and ...
Read MoreHow Are Top Companies Using the Design Thinking Techniques?
Design thinking is a human-centric, customer-centric, and creative way to solve modern-day complicated business issues. The world today is running on data, automation, and generalization. Design thinking, on the other hand, dares to be different. It is a very subjective form of problem-solving, and it helps the companies get an edge over the competitor, the competitor’s product, and the way they do business. It is time-consuming because it is subjective and a costly affair, but it helps the company create a bond with its consumers, which is going to ensure that the firm earns much more revenue than it originally ...
Read MoreWhat Are the Benefits of an HR Dashboard and How to Create One?
Data is the fuel that runs the business world today. Data is present everywhere. The Human Resources department, just like other functional departments today, is using its internal data and industry-standard data to produce impeccable learnings. Human capital is the most important capital in the business, so businesses must take care of it. An HR dashboard helps the business understand the composition of the employees, what issues the company is facing when it comes to its employees and its working environment, and what the company is doing better than the industry. In this article, we'll look at how human resources ...
Read MoreThe Five Steps of the Design Thinking Process
Businesses today revolve around the satisfaction of consumers. Consumers are spoiled with choices today, and every day a new brand comes up with a similar product but at a lower price. Hence, in this tough time, what can help a business thrive in the short term as well as the long term is customer satisfaction. design thinking in a customer-centric approach to solving complicated business problems. "Design thinking" is the new buzzword or trend in businesses today. In this article, we will be diving deep into the 5 steps of the design thinking process and their importance. The Concept of ...
Read MoreThe Concept of Applied Ethics and Business
Ethics define how people should behave in certain situations. There is no right or wrong when it comes to ethics because it is an individual's judgment. In simple terms, the majority considers ethics to be good. "Applied ethics" in ethics means the practical aspect of ethics. What would be the practical solution in the given scenario, not the ideal ethical answer that an individual might give without taking the situations and emotions into consideration? In this article, we will be diving deep into the concept of applied business ethics, what are the benefits of applied business ethics for firms, and ...
Read MoreFeedback and Effectiveness of an Advertisement
The only thing that sells is the thing that is visible in the market. We are all well aware of the significance of corporate advertising and marketing of products, services, and brands. Companies today are spending billions of dollars every year on their advertising and marketing budgets. All are involved in the rat race of being different from the rest, creating an impression in the consumer’s mind, ensuring brand recall, and driving volume sales of the product. Leaving these things aside, are companies doing anything to check the effectiveness of their advertising and marketing strategies? In this article, we will ...
Read MoreIs It Possible to Do Digital Marketing Without Social Media Marketing?
The business world is moving towards digital infrastructure. Traditional marketing activities are now being replaced with digital marketing activities. We have different segments in the digital marketing mix that help the company target a different set of consumers based on their age, gender, income, profession, desire, interest, habits, and the different types of products that customers buy. In this article, we will be diving deep into the concepts of digital marketing and social media marketing. We will also be understanding the scenarios in the present in which companies can function without including social media marketing in their digital marketing mix ...
Read MoreIs It Important to Learn Digital Marketing for an E-commerce Business?
Digital marketing is the future of all marketing activities because, first, the entire business world is moving to digital infrastructure, and second, consumers are more active on the internet. Out of the world's 8 billion people, 4.7 billion use social media or the internet on a regular basis. Since consumers are consuming so much content online and have a scarcity of time, the time that they used to devote to other traditional mediums has gone down, and hence the company has to ensure its presence in the digital world. In this article, we will understand the concepts of digital marketing ...
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