Google has billions of web pages and millions of competitors for every product, service, article, or search item. Basically, it is flooded with information. Now every company that enters the digital market would want their website to rank the highest when entering the search keywords but google generally only has ... Read More

People today know what digital marketing is and how important it is for their survival in this fast-paced global world. For them, their competitor is not only the company standing next to them but all the possible companies in the world that are on the internet. Companies will now try ... Read More

Companies today are shifting from traditional marketing approaches to digital marketing approaches. The reason for this paradigm shift is that technology is growing by leaps and bounds, companies, as well as consumers, are adapting technology and its related products as a way of life, and most of the time consumers ... Read More

The business world today is run through data and technology. Companies have to come online in order to survive in this fast-paced economy. Marketing your goods and services has become easy, and if applied to the right channels with consumer insight, companies can get far better results than the traditional ... Read More

The world is moving towards digitalization. Information technology has entered every industry, be it food, clothes, houses, recreational toys, building materials, skincare, and others. IT is helping with mass production, selling products or services, updating the products, or creating a better customer experience. Since no industry can function without IT, ... Read More

Businesses no longer think of their employees as just lazy and nonchalant wage earners. For them, employees have now turned into family. They have now understood that, though the primary need of every employee is to earn money, they have other needs as well that are equally pressing. The most ... Read More

The major contributing factor to the success of digital transformation in an organizational structure is the attitude of the people involved. The employees of an organization can make or break the company. With this context in mind, it becomes extremely critical for businesses to adapt or improvise their people management ... Read More

Design thinking is a modern, humane, and creative way to solve business problems. In the business world today, where automation and data are the key factors, design thinking helps in solving problems and running the business in a more human way. Companies that automate are losing their human touch; for ... Read More

Businesses in every industry today are under tremendous pressure to digitally transform themselves. Every day, new companies are coming up with better technologies and trying to outpace the success of well-established multinational corporations. Technology has turned around the entire business platform. People with limited financial and human capital resources are ... Read More

"Necessity is the mother of invention." The pandemic pushed us to accept the digitalization and collaboration of different functions of the business to run smoothly during the dreaded time. Now that the situation has improved, we can see that both employees and employers prefer the work-from-home model for a variety ... Read More