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Economics & Finance
Articles by Akshaya Daga
Page 16 of 21
How is the Cultural Trend in the Urban Market of India Changing, and What is Its Impact on the Business?
The urban market comprises more than 35.39% of India's population, as per the data for 2021. India as a developing country can be divided into three segments − Rural Indians Semi-urban Indians Urban Indians In this article, we will be diving deep into the various characteristics of the niche population of the urban Indian markets and how firms can target them through their products and services. An Overview of the Indian Urban Market Segment Though the core values of Indians and the collectivist society approach remain the same across all geographical locations, we have currently seen cultural changes ...
Read MoreHow are Companies Exploiting Consumers Through Their Advertisements and Marketing Strategies?
It is always said that "advertising convinces people to spend money they don’t have on goods they don't need." Companies need to advertise their products in order to sell them, but when we consider the same from society’s and individuals' points of view, do consumers even need that many goods to survive? Advertisement is a way of exploiting children (the most vulnerable segment) and other consumers in order to ensure volume sales for them. Consumers develop many negative habits as a result of advertising. In today’s article, we will be diving deep into how the advertisement and marketing strategies of ...
Read MoreDisregard to Consumer Privacy Act by Businesses
Consumers often complain that because of so much surveillance and data being dug up about them by companies, they feel creeped out and unsafe. Today, companies are moving towards addressable messages, which means that the advertisement that is going to be shown to you on your social media platforms or television systems is all going to be customized on the basis of: Age Gender Educational Background Socio-Economic status Preferences The sites that you visit. The time you spend on different websites. The search terms that you use. The people that you hang out with The places you hang out ...
Read MoreThe Concept of Camouflaged Advertising
For us, the world is available with a click. We are spoiled with information, so it becomes difficult for companies to draw our attention. Through age-old methods of advertising, companies have been dragging the attention of consumers to their products, services, and brand names. Through the creative storytelling process, they have been able to tell us the benefits of the product, why it is preferable to the competitor’s product, and why and how the consumer should buy the product. However, after years of being exploited by companies (selling us things we don't need) through lucrative advertisements, consumers have become banner ...
Read MoreLocalization Vs Standardization: The Company's Choice
Privatization, liberalization, and globalization policies have been beneficial for every country. These policies have ensured that trade can flourish, and the globe has now become borderless when it comes to trade. Countries and their citizens can now enjoy the benefit of having Swiss chocolate with French bread and the United Kingdom’s tea on their dining tables in India. But everything has its own pros and cons. With this variety, it has also become difficult for companies to survive and boom in their own country. Big multinational corporations can take advantage of their capital and expand the market to produce quality ...
Read MoreHow Can Companies Target the Different Family Life Cycles of an Individual?
Companies have understood that acquiring new consumers is much costlier than retaining old ones. In today’s cutthroat environment, a business can only succeed in the long run when it has a loyal customer base. New companies that can offer similar and sometimes identical products to consumers at a low cost are born every day. Globalization has made the competition even worse. Hence, companies are now becoming the brand of the household by providing the consumer with products that they will need at every stage of their life cycle. In this article, we will be understanding the various family life cycle ...
Read MoreHow Can Companies Target Global Consumers?
Companies are no longer operating and competing in their local market. Now the competition is worldwide. Products from Bangladesh, China, Vietnam, and other countries can be found in our local ration shops. This bulk availability of products from the various corners of the world is because of privatization, liberalization, and globalization policies. Hence, it is very critical for businesses to become global leaders or brands. In this article, we will be understanding global consumers and what the different strategies for targeting global consumers and the global market might be. Companies like Head and Shoulders of P&G, Loreal Paris, IKEA, ...
Read MoreWhat is an Applicant Tracking System and Why is it Popular?
Artificial intelligence is not going to eat away at the jobs of individuals, but people who know how to use artificial intelligence will eat away at the jobs. The only way to survive in this fast-paced, dynamic world is to be technologically advanced. Being technologically or digitally obsolete is a curse in itself. With this notation in mind, various industries' or companies' recruitment departments have moved into the Application Tracking System Web. Today, as per the data, more than 99% of Fortune 500 companies have moved their recruitment department to ATS. In this article, we will be diving deep into ...
Read MoreVarious Human Resources Analytics Formulas That Can Help You Deck Up
Gone are the days when the only work of the Human Resources department was to organize the Rangoli-making competitions or reply to the employees' emails with "we will get back to you." In the dynamic world, we live in people are only talking about data. Big data is the future and present. If you can present it in a pivot table along with the analysis of the past few years, then it is only worth consideration. With artificial intelligence and the technological boom, the way that organizations work has also changed. The Human Resources department today has become an integral ...
Read MoreJust a Minute Sessions and How They Help Students
Communication is the key to success. Not every individual that you meet in life will be good at communication. Anyone and everyone can deliver prepared speeches, but that is not how you should be judging an individual’s communication skills. The real test lies in surprises. Today, the most trending communication gauge is the JAM session. In this article, we will be taking a deep look into the meaning of JAM sessions, how an individual can excel in the JAM sessions, what benefits an individual generally receives by practicing for the JAM session, and what different topics a speaker can prepare ...
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