The urban market comprises more than 35.39% of India's population, as per the data for 2021. India as a developing country can be divided into three segments − Rural Indians Semi-urban Indians Urban Indians In this article, we will be diving deep into the various characteristics of the ... Read More

It is always said that "advertising convinces people to spend money they don’t have on goods they don't need." Companies need to advertise their products in order to sell them, but when we consider the same from society’s and individuals' points of view, do consumers even need that many goods ... Read More

Consumers often complain that because of so much surveillance and data being dug up about them by companies, they feel creeped out and unsafe. Today, companies are moving towards addressable messages, which means that the advertisement that is going to be shown to you on your social media platforms or ... Read More

For us, the world is available with a click. We are spoiled with information, so it becomes difficult for companies to draw our attention. Through age-old methods of advertising, companies have been dragging the attention of consumers to their products, services, and brand names. Through the creative storytelling process, they ... Read More

Privatization, liberalization, and globalization policies have been beneficial for every country. These policies have ensured that trade can flourish, and the globe has now become borderless when it comes to trade. Countries and their citizens can now enjoy the benefit of having Swiss chocolate with French bread and the United ... Read More

Companies have understood that acquiring new consumers is much costlier than retaining old ones. In today’s cutthroat environment, a business can only succeed in the long run when it has a loyal customer base. New companies that can offer similar and sometimes identical products to consumers at a low cost ... Read More

Companies are no longer operating and competing in their local market. Now the competition is worldwide. Products from Bangladesh, China, Vietnam, and other countries can be found in our local ration shops. This bulk availability of products from the various corners of the world is because of privatization, liberalization, and ... Read More

Artificial intelligence is not going to eat away at the jobs of individuals, but people who know how to use artificial intelligence will eat away at the jobs. The only way to survive in this fast-paced, dynamic world is to be technologically advanced. Being technologically or digitally obsolete is a ... Read More

Gone are the days when the only work of the Human Resources department was to organize the Rangoli-making competitions or reply to the employees' emails with "we will get back to you." In the dynamic world, we live in people are only talking about data. Big data is the future ... Read More

Communication is the key to success. Not every individual that you meet in life will be good at communication. Anyone and everyone can deliver prepared speeches, but that is not how you should be judging an individual’s communication skills. The real test lies in surprises. Today, the most trending communication ... Read More