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Articles by Akshaya Daga
210 articles
What are the Different Types of Unconscious Bias in the Corporate Environment?
Introduction It is crucial for us to understand the different unconscious biases in the corporate environment in order to fight them. These biases not only create a negative atmosphere but also hamper the work of employees. They are prevalent and hence need to be fought over with understanding and more knowledge. In this tutorial, we will be diving deep into the different types of unconscious bias in the corporate environment. Different Types of Unconscious Bias in Corporate Environment The Halo Effect Image 1 − Segmentation among employees based on shared beliefs, affinities and interests, etc. People are considered to ...
Read MoreExcellent Marketing Initiatives by Nespresso
Introduction Marketing communication is the key. Through marketing, companies can place an ordinary product in the premium market and still sail through. On that note, not all brands started with something innovative or are super successful in today’s business environment, but it is worth noting if the impact that they created in the business world was tremendous. Nespresso is one such brand that started selling coffee machines and coffee capsules for a high-quality premium coffee to customers, which they can enjoy in the comfort of their homes. Image 1 − The logo of Nespresso – Coffee brand owned by ...
Read MoreExcellent Marketing Initiatives By McDonald\'s
Introduction The fast-food industry is on the rise in today’s business era. There are multiple outlets opening to serve customers delicious food that can be prepared in minutes. This industry is booming because customers today do not have the time to cook a fresh meal at home, nor do they have the means to employ someone to do this for them. Both partners are working today, children have their own commitments relating to school, work, or college, there are only nuclear families, and then cooking a meal seems difficult. McDonald’s as a brand understood this problem and the desire of ...
Read MoreExcellent Marketing Initiatives by Intuit
Introduction The growth curve of a company is never a straight line, and that too in an upward direction. Successful, innovative, and out-of-the-box companies will face a lot of instability. Instability for them is not a chance to shut down the business but to show the business world and customers what the company can do again. Here we will learn about one such company and understand its entire growth trajectory. Many useful concepts and their applications will come to light with the discussion of Intuit. Image − Intuit logo - August 2022 In this article, we will be diving ...
Read MoreExcellent Marketing Initiatives by Ferrero
Introduction Necessity is the mother of invention. Successful companies are born because they understand the situation. Your product might be excellent and the most technologically advanced in the market, but it will not sell in the market if it is not helping customers solve their problems. The same is applicable while advertising and marketing the product as well. If the ads by the company are not hitting the right nerve, customers will not be motivated to purchase the product or know about the brand. Ferrero as a brand has been successful because it understands what customers want and what will ...
Read MoreExcellent Marketing Initiatives by Club Med
Introduction Brands have to position and reposition themselves over time to stay relevant in the market and to serve their customers in the best manner possible. The sea flourishes because it has waves, and ponds decay because they are still. Club Med or Club Mediterranee is one such company that has understood the importance of change. Club Med has changed the entire operations as well as the service from time to time to serve the customer better while keeping intact the core value of the brand, i.e., to keep their customers entirely happy when they are with Club Med. In ...
Read MoreExcellent Marketing Initiatives by Best Buy
Introduction It is crucial for companies to deploy marketing strategies that will not only result in sales for the company and differentiate it from the competition in the market, but also position the brand name and brand products in the minds and hearts of customers. Today's consumers are spoiled with choices. There are innovative products and products at a lower cost coming up every now and then. The only thing that will ensure regular sales to the company is brand loyalty, customer bonding with the brand, and the quality of the product. Best Buy is one of the largest multichannel ...
Read MoreExcellent Marketing Initiatives By Accenture
Introduction For every business in today’s era, it is crucial to invest a significant amount of time in deciding and implementing the marketing strategies of the brand. No matter how huge your company is or how excellent your product is, it will rot on the shelf. If the company fails to market its product to customers. Many businesses have seen the doom of their golden eras because they were not on their toes and failed to market themselves as a brand and as a product for customers' consumption. Image 1 − Accenture logo Accenture today serves 99 of the ...
Read MoreThe Growth Story of eBay Brand
Introduction Companies become successful not overnight but over time. It takes a lot of dedication, perseverance, and hard work for a global company to be a household name. Companies have to innovate not only in terms of their products, pricing, promotion, and distribution strategies but also in all of their marketing strategies to be at that level with the competitors. All the 7 P’s of modern marketing, help the company survive the tides of time. eBay is one of the companies that have been dedicated to making the online space safe as well as convenient for sellers and buyers. In ...
Read MoreThe Birth and Growth Trajectory of Salesforce.com
Introduction Necessity is the mother of innovation. The success of major brands totally depends on their ability to satisfy consumers and solve their issues. Develop products that are not only unique and innovative but also products that will help the consumer solve their everyday problems. There are many brands that are leaving their legacy in this Volatile, Uncertain, Complex, and Ambiguous (VUCA) world, and their survival is only possible because of the customer-sensitive nature of the brand. Brands observe their customers with keen eyes and hence innovate or improvise the product as per the customer's experience. Salesforce.com has changed the ...
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