How to Do Keyword Analysis? What Keywords Would You Pick?

Google has billions of web pages and millions of competitors for every product, service, article, or search item. Basically, it is flooded with information. Now every company that enters the digital market would want their website to rank the highest when entering the search keywords but google generally only has 10 website links on its first web page. Most consumers would not even go to the second or third search page on Google. Hence it becomes very critical for companies to develop high-quality and digitally ranking content. When coming to the content part of a website keywords play the most important role.

In this article, we will be diving deep into how to do the keyword analysis and which keywords to use in certain scenarios.

The Concept of Keywords

We often hear the technical terminology of SEO when we are reading about digital marketing or content marketing. In other or simpler terms, SEO is known as "keywords." Keywords mean what words a viewer or Google user would enter into the search bar when searching for a particular thing. For example, if someone is looking for cakes and they are residing in Kolkata, they would search the following words −

• Desert places near me

• Cake shops near me

• Sweet shops near me

• Sweet shops in Kolkata

• Cake shops in Kolkata

• The best cake shop in Kolkata

• Cake delivery shop in Kolkata

• Cake delivery shops near me and others

It is basically a game of probabilities as to what words a user would search for when looking for products that I am selling. incorporating the same in their articles, websites, and social media handles in huge quantities to ensure that their website ranks at the top and the consumer makes a purchase.

Ways to Do Keyword Analysis or Keyword Creation Strategy

It is crucial for businesses to do keyword result analysis because the quality and quantity of keywords on websites, social media, and articles will determine the ranking of the website on the Search Engine Results Page (SERP). Ways in which digital marketers can do keyword analysis include −

• Keyword research − before deciding which keywords to go ahead with, it is very important for businesses to do keyword research. This research is going to help [the marketer] understand the latest trend and then how they can use these keywords (the most used ones) while framing their content. It is possible for companies to add keywords to their title, URL, body text, headers, and meta description. You will discover two types of keywords while conducting keyword research: long-tail keywords and keywords. Generally, long tail keywords are keywords that contain three or more words and produce more specific results, while keywords are single words. An example to better understand the difference would be a viewer searching for cake and a viewer searching for cake shops in Kolkata. Companies should always focus on keywords that have high search volume and low competition.

• Keyword intent − Before picking up the keywords for your work it is important to understand with what intention would the consumer search for the particular keywords. Companies have to understand these intentions and decide upon the intention that they want to fulfill. Generally, the viewer or user has the below-mentioned four intentions:

• Informational search − Here the aim of the user is to gather information regarding the subject for academic or work-related purposes. There is no buying intention. For example, if a content writer has to write an article on the best automobile to purchase in 2022,

• Navigational search − When they are looking for a specific company or website, they use navigational search. For example, you want to purchase lipstick from a specific brand, so you search for the best lipstick brands in India. In this case, you can use keywords like "best lipstick brands in India."

• Transactional search − when the user is looking for information to compare competitor products and has decided they want to purchase the product. In this case, you can use keywords like "compare" and "versus."

• Commercial search − This is the stage where the user is ready to buy the product and, hence, is using the internet to place their confirmed order. For example, you open Amazon to place an order. In this case, you can use keywords like "buy," "join," "purchase now," "order now," and others.

• Monthly search volume − This parameter will also help you in understanding whether the particular keyword is worth going ahead with or not. You can also understand the monthly search volume of a particular keyword on the basis of the geographical location. Sometimes we see companies targeting the competitor brand names’ keywords on their google ads. For example, if someone is searching for shoes under 2000 Adidas may get results for shoes in the Nike company as the targeted ad.

Some of the tools that companies can use to do their keyword research analysis are −

• Semrush

• Factset

• Wordstream

• Zapier

• Mailchimp

• Ahrefs

• Keyword Tool

• Word Tracker

• Tech Target

• Moz.com

What Keywords to Pick

It is very difficult to set the list of keywords that one should pick when dealing with any topic because the keyword search varies by geographical location, educational level, income status, nationality, and other factors.

Still, we would like to give you an example of how to pick up keywords when dealing with a topic. For convenience, let’s take the topic of "home bakery," and the keywords that you should be targeting when you are in the United States market are −

• House of disruption

• Bake house

• One bakery house

• The village baker

• Bread house

• The bakehouse

• Lighthouse bakery

• Sweet bakery house

• Bakery house

• the bakehouse and others.

All the above-mentioned keywords have a high search volume and low competition, which makes them ideal keywords for you to add to your content or keyword basket. These include the long tail keywords and the short ones as well.

The organic traffic generated by the keywords can even outpace the impact of the paid media marketing done by businesses. Companies can add keywords on their website, product or service description, articles, and social media handles. An in-depth and focused keyword analysis will surely generate huge traffic on the website, increase sales and improve the ranking of the business. All the company has to do is prepare content that is rich in quality, has keywords, and is long as well. There are chances of articles above 2000 words ranking better in the SERP of Google. The number of internet users is going rapidly and it is time for businesses to outperform their competitors by developing rich, quality, and keyword-filled content.