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Articles by Akshaya Daga
Page 15 of 21
How to Do Digital Marketing from Home
COVID-19 has given us the much-needed push to utilize the digital infrastructure in place. Before COVID-19, we had an online working system, an online payment system, an online shopping system, an online education system, an online marketing system, and others, but they were not much developed because consumers were reluctant to change. There was much hesitation and trust issues regarding the online medium. Consumers preferred being physically present while conducting different activities. However, the pandemic forced us to change our perception. The days of marketing through traditional channels are long gone. We are neck-deep in online mediums, so it is ...
Read MoreHow Do I Write Emails for Email Marketing Campaigns?
The trend in marketing today is digital marketing. Companies are running from post to post to get their digital marketing campaigns in place. Digital marketing includes the different forms of marketing techniques done online. To name a few, companies would have to ensure their active participation in − social media platforms like Instagram, Facebook, LinkedIn, WhatsApp, Hike, Telegram, YouTube, Snapchat, and others. Email marketing Search Engine Optimization and Search Engine Marketing Content marketing Affiliate marketing Pay-per-click marketing and others. In this article, we will learn what email marketing is, what the benefits of email marketing are, and how ...
Read MoreHow Do I Become an Affiliate Marketer?
Have you ever recommended a restaurant to a friend, and they really enjoyed the experience? Or have you ever recommended a product or service to your close friends that you are passionate about? If the answer is yes, then congratulations! You are already an affiliate marketer. Affiliate marketing, in simple terms, means recommending products or services of various brands to your followers on social media. You will now receive a commission if any of your followers use your link or the code to purchase the product or service from the company. In this article, we will be diving deep into ...
Read MoreWhat are the Different Types of Consumer Personality Traits?
Companies today need to understand that an excellent product with mesmerizing advertisements or at the lowest price will not sell in the market, but a product that consumers can relate to will sell in the market. What sets one consumer apart from another is their personality trait. Personality traits help companies understand different consumers better. These traits help the companies develop − Marketing and advertising strategies The company is positioning its product Understand the purchasing habits and patterns of your customers In this article, we will delve into the various consumer personality traits and how these traits influence ...
Read MoreWhat is the Structure of the Message in an Advertisement?
A company will always have to advertise its products or services to its consumers. What sets one company apart from another is the way that the company advertises itself. Advertisement is the message the company wants to convey to its consumers. The message could be verbal or non-verbal, audio or visual, image or text, one-sided or two-sided, positive or negative, and there are thousands of other possibilities for creating a message. In this article, we will delve into what the structure of advertisements could be, what the recent trends in messaging structure are, and what message structure will be more ...
Read MoreWhat Are the Core Indian Values of the Customers That Brands Can Target?
Every society is driven by a set of core values that are implanted deep into its citizens. The intensity of these core values may differ according to the geographical location, social and economic status, and educational and professional background of individuals, but the essence is always there. Marketers can understand these core values to determine − Type of product or service they should be manufacturing The price of the product or service that they will be offering The promotional strategies for the brand, the product, and the service And the distribution channels for the product and service. These ...
Read MoreThe Distinction Between Broadcasted and Addressable Messages
It was, is, and will always be important for companies to deliver their advertising messages to consumers. These advertising messages stimulate the consumer's external stimulus, compelling them to purchase a product that meets needs other than biological ones. Advertising and promotional media have gone through a lot of changes since their evolution. From minimal television sets in the household to smartphones in every hand, because technology has advanced by leaps and bounds, businesses can now choose between advertising to a large group of consumers or segmenting the consumers and advertising accordingly. In this article, we will be diving deep ...
Read MoreThe Different Persuasive Appeals of Advertisements with Examples
In today’s world, advertising only your product and its benefits is not going to help companies. Companies would have to target the various persuasive appeals of consumers in order to stay relevant and ahead of their competitors and the market. Because companies advertise their products in every corner of this round world, consumers have now turned a blind eye to the advertisements. They easily block the audio and visuals of advertisements, even when you could see someone intently watching the advertisement. In this article, we will look at the various persuasive consumer appeals that companies can target in their advertisements, ...
Read MoreThe Concept of Consumer Gifting Behavior
Marketers need to understand that not all the purchases made by individuals are done for self-consumption; some are done with the intention of gifting. It is critical for marketers to understand this critical aspect of the purchase in order to design strategies that will allow them to assist consumers in making purchase decisions while also giving the company an advantage over competitors who are missing out on the same. In this article, we will be diving deep into the various types of gifting that happens with humans, what pointers can help companies in designing their communication strategies when it comes ...
Read MoreOffensive Communication in Advertisements and Other Marketing Strategies by Brands
Brands today are doing anything and everything in their control to go viral and make an impact on their consumers, but what about going viral for the wrong thing? Offensive communication through advertisements, products, or marketing strategies is something that is disliked by consumers and leads to negative actions like − Boycotting of the product or service manufactured by the brand Spreading negative word of mouth regarding the company and its positioning. Turning a blind eye to other advertisements and strategies by the company. Defaming the company in public forums Boycotting the products of the umbrella brands In ...
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