It is very crucial for brands to establish themselves or position themselves in the market or in the mind of the customer. Brand positioning helps the consumer remember the product and thus make purchase decisions. In simple terms, positioning means designing an image of the brand and its product offerings that could occupy a distinctive place in the minds of the customer, which will help the customer in maintaining long-term relationships with the brand, make their purchase decisions, spread positive word of mouth, and other essentials. Good positioning is a situation in which the brand can sustain the Brand Substitution ... Read More

It is crucial for companies to divide their target customers into different segments. These different segments act like a focus group for the company, and when the company understands the focus group better, they are able to serve and communicate better with its customers. Different ads will hit different nerves with the ad viewers or customers, and for ensuring volume for the sales company, marketers have to hit the right nerve. When we do the segmentation of markets, there are several approaches that a company can adopt, and those are − Geographical segmentation of markets Behavioral segmentation of markets ... Read More

It is crucial for companies to understand the market that they are operating in as well as the customers that they are serving. This analysis helps the company fit the right square into the right pack, or, in simpler terms, serve the right products to the right customers. Targeting, segmentation, and positioning are the three crucial steps before deciding on the company's marketing approach. These three basic steps help the company in both designing and implementing a successful marketing approach. Targeting customers means deciding on the potential customers of the company and the product, segmentation of marketing means dividing the ... Read More

A lot of intermediaries are involved in the process of producing the goods and then making them available for sale to customers. Business is the perfect example "of one cannot do it all alone, but all of you can do something". The intermediaries that companies are involved with are known as channels. If we have to divide the distribution channel into simple terms, it will be the raw material provider, the producer, the wholesaler, and the retailer. Agents are added in between because not all the information is freely available to everyone. All the members of the channel are in ... Read More

We live in an era that is technologically advanced and constantly changing. Companies are no longer only the local players or leaders in the market; they are transgressing the geographical borders. Starting their operations at the district level and then moving to the towns, cities, national, and international levels. This geographic expansion by the company as well as the segmentation of its customers is known as geographical segmentation by the company. In this article, we will be diving into the concept of geographic segmentation and how renowned companies apply it to win over the market. The Concept of Geographic Segmentation ... Read More

Companies have to build channels to work effectively in the market. It is rightly said that one person cannot do everything, but everyone can do something to contribute to success, and this is exactly how the distribution system works in the business environment. For example, producers manufacture the product, and wholesalers keep the product stored in high quantities. Agents help in connecting the wholesaler with different buyers who will be interested in buying the product. Retailers buy small quantities of those products and sell them to consumers. So, for one manufactured good, we see various people getting involved. Now that ... Read More

The goal of marketing management is to provide a comprehensive view of a company's marketing operations to ensure that they are carried out in an efficient manner that results in higher profits. These courses explore various business models and methods that can be used to meet the needs of consumers. It is typically offered as an area of expertise in a business management degree program. Marketing management courses provide students with the necessary knowledge and skills to effectively market their products and services to a specific market. One of the most important factors that a student must consider is ... Read More

Mobile marketing has evolved significantly over the years. Companies must keep up with the changes in consumer habits and technology in order to remain relevant to their target audience. This article will discuss some of the most significant mobile marketing trends that will affect the industry in 2023. From m-commerce to social media posts, marketers can find ways to collect and use data to create effective mobile marketing strategies. Despite the challenges of the digital divide and rising ad costs, they can still have an effective strategy by utilizing data. Almost half of all web traffic is generated by ... Read More

Are you running a Software as a Service (SaaS) business and struggling to get leads and drive sales? If so, you're not alone. Many SaaS companies face this challenge, but the good news is that there are effective strategies you can use to generate leads and drive sales. In this comprehensive guide, we'll take you through the steps you need to take to improve your SaaS marketing and get the results you want. What is Lead Generation? Lead generation is the process of identifying and capturing potential customers, or "leads, " who have expressed an interest in a product ... Read More

If you want to market your business online, you must realize that video marketing can be critical to its success. It has taken the internet by storm for its obvious benefits. So, let us first understand its importance. Importance of Video Content Online video content is now critical for the success of any online marketing campaign. Here is why − Ability to Boost User Engagement There is a reason why video marketing has dominated the online space. With its power to capture and sustain the viewer's attention, engaging video content can boost brand engagement significantly. Video Contents have Widespread ... Read More