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9 Mobile Marketing Trends You Can't Ignore in 2023-24
Mobile marketing has evolved significantly over the years. Companies must keep up with the changes in consumer habits and technology in order to remain relevant to their target audience. This article will discuss some of the most significant mobile marketing trends that will affect the industry in 2023.
From m-commerce to social media posts, marketers can find ways to collect and use data to create effective mobile marketing strategies. Despite the challenges of the digital divide and rising ad costs, they can still have an effective strategy by utilizing data. Almost half of all web traffic is generated by mobile devices. This number is expected to continue growing as people use their smart gadgets to connect with brands and businesses. To stay competitive, businesses must keep up with the latest trends in mobile marketing.
What is Mobile Marketing?
Mobile marketing is used for promotional activities that involve the use of mobile devices, such as smartphones and tablets. It aims to reach out to users through various promotional techniques, such as push notifications and advertisements.
9 Mobile Marketing Trends to Watch for in 2023-24
Here are the top nine mobile marketing trends to keep track of in 2023-24, check them out −
A rising number of conversational chatbots are being used by businesses to interact with their customers in a way that mimics human interaction. These tools can perform various tasks, such as making reservations, answering questions, and conducting surveys. They can also help you develop a deeper understanding of your customers by allowing you to identify potential customers through their interactions.
M-commerce is the New Normal
The outbreak of the COVID-19 pandemic has caused a significant change in the way people shop. Most of the time, people are more inclined to purchase items through mobile apps instead of going to a physical store. According to statistics, this year's m-commerce industry is expected to grow by 68%. Mobile marketing is expected to play a vital role in the future as businesses adapt to the changes brought about by the pandemic.
Mobile Ad Automation Fosters Scaling
According to Kelly Richardson, the co-founder of Infobrandz, the rise of AI-based ad automation has made it possible for marketers to quickly scale their operations. This has led to the creation of more effective and profitable mobile marketing strategies.
One of the most impactful forms of marketing is user-generated content (UGC). This type of content, which is related to your brand, is created and posted by users voluntarily. Unlike influencer marketing, which involves paying users for their content, UGC is more trustworthy as it is based on real people's opinions and experiences. However, it can also be very damaging to a brand's reputation if negative content is created.
Mobile Video Content Spending and Usage
The rise of mobile streaming has made it easier for marketers to reach their target audiences. They can use video ads to connect with different age groups. Even older individuals watch more than an hour of content each sitting. This has allowed businesses to take advantage of this opportunity to boost their brand awareness.
It's no wonder that experts believe that video is becoming the future of e-commerce, as it is already prevalent on mobile devices. In the US, over 70% of all video content spending was on mobile devices last year. In 2025, this figure is expected to reach over 85%. Mobile video usage and spending are expected to continue growing this year.
Promoting the App as a Brand
According to Peter Fodor, the founder and chief marketing officer of AppAgent, if marketers don't promote apps as brand names, people will start labeling them as commodities. This will not help them distinguish themselves and succeed. Instead, they should focus on enhancing the value of their apps. Mobile marketing has become abuzz with the idea of branding apps.
Social Commerce and Shoppable Ads
Prior to the rise of social media, consumers would typically browse through various platforms and then make a purchase from a brand's website. Unfortunately, toggling between these platforms can prevent brands from creating a great user experience. With the help of shoppable ads and social commerce, they can now seamlessly integrate these into their online shopping experience.
A shoppable post provides consumers with an instant cart. They can then purchase the item they want or need based on the content. The goal of this strategy is to make the shopping process as minimal as possible. This can help boost conversions.
One of the most prominent trends in social media is making posts shoppable, which enables retailers to interact with their audience while they're browsing. It allows people to easily buy products and gives marketers an opportunity to collect more data.
App Clips for User Acquisition
According to Asim Rais Siddiqui, the founder of TekRevol, the rise of app clips will allow companies to acquire more users through mobile marketing. App clips are mini versions of apps that allow users to perform specific tasks, such as searching for a parking space or ordering food.
Visual Search Growth
Visual search is a promising technology for mobile marketing software, as it has been proven that many Gen Z and Millenial consumers prefer it over other search methods. According to a study conducted by ViSenze, more than 36% of online shoppers said they use visual search when looking for information, and more than half of them find it more useful than text.
Marketing campaigns rely on visual elements, as humans are capable of processing information about images 60,000 times faster than writing text. With the help of a smartphone camera, we can now conduct a search query on the web using our mobile device.
A report claimed that Google would eventually adopt visual search as its primary method of search. Other prominent platforms, such as Amazon, Instagram, and Snapchat, also support this trend. In 2023, it will be crucial for online marketers to capitalize on this innovation.
One of the most critical factors that businesses consider when it comes to marketing is the development of their mobile marketing strategy. With the rise of technology, people and marketers have a wide range of options when it comes to accessing information and entertainment. Some of these include shopping apps, augmented reality, and mobile games. Social features, streaming videos, and short-form games allow people to connect with others and relax. Voice and visual searches make it easier for them to find information. These are some of the mobile marketing trends for 2023-24 that one should not ignore.
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