Found 208 Articles for Marketing

In the modern world, no business can sustain itself without social media, and when it comes to social media, you can't ignore Facebook. It is the leading platform for digital media marketing, and no platform can beat Facebook in this context. The reason behind this is very simple:  Facebook is the oldest social media platform with the highest number of active users. Yes, it has billions of active users, which is enough for the growth of any business. Marketing is Facebook is simple and highly effective, so if you are wondering how we should be using Facebook for marketing, ... Read More

With the unification of trade worldwide and the advancement in science, units of measure changed from traditional ones. This has enhanced common understanding of terms used universally in trade, education and many other aspects of life, as well as eradicating inconsistencies. Examples of these units of measure are grams and kilograms. What is Gram? This is a metric system used to refer to mass. It was adopted in the year 1795 by the French National Convention and replaced the gravet. It is used widely in the measurement of ingredients that are not liquid, such as cooking materials. The official symbol ... Read More

One can manage marketing operations and campaigns effectively with the help of Salesforce Marketing Cloud, a powerful platform that provides a comprehensive set of tools. Consequently, it's important to be able to access relevant and current learning materials to make the most of the platform. Luckily, Salesforce Marketing Cloud offers a range of free learning resources to help users better understand the platform. Free Learning Resources for Salesforce Marketing Cloud Online Tutorials − Marketing Cloud from Salesforce boasts a suite of tutorials that give users step-by-step guidance on how to utilize the platform. Not only will users get clear ... Read More

Deciding on the right marketing activity can be a bit challenging, especially for small business owners and freelancers. With so many options, it can be hard to choose the right strategy. Before investing, it's important to know which techniques work best for your business and which ones are going strong. Over the past decade, the rise of inbound marketing has led to an increase in the number of companies adopting this strategy to convert leads into sales. It is very effective for businesses, as it allows them to reach their target audience and promote their products and services online. ... Read More

Marketing has gotten so complex that it's hard to keep up with all of the details. You see other people who are passionate about it, and you want to follow their lead, but where do you begin? There are a variety of marketing books that can help you get the answers to these questions and more. There is so much information that you can learn about marketing and PR that there is no excuse not to take advantage of it. There are plenty of resources online that can help you learn everything there is to know about marketing, such as ... Read More

Despite the rise of digital marketing, traditional methods still remain relevant and can be used effectively for any business. In this blog post, we will be talking about 9 different types of marketing techniques that can still be very effective for any company. Although some of these methods require a specific setup, they can still produce a good ROI and can be very valuable when combined with other marketing techniques. Traditional marketing techniques are still alive and well, but they need a certain setup. Those who wish to maximize their ROI should consider investing in high-return strategies that can produce ... Read More

As marketers, we have to spend our days working on various tasks, such as writing content, reporting, and putting out files. There are plenty of free online marketing tools that can help us do these activities more easily, but some of them require a lot of learning. One of the most enjoyable aspects of being a digital marketing professional is having the opportunity to use various free tools. The Race Growth System is a widely used marketing framework that enables startups, international corporations, and SMEs to develop and implement effective digital marketing strategies. This marketing can be used for ... Read More

When companies decide to move out of their comfort zone for business expansion and more market share, they have to take up various calls. These calls are difficult and have their own set of pros and cons to offer the company. Companies can no longer be the leading player in the local market and be satisfied because the competition that they are getting is from around the world. Today, brands like Amazon, Flipkart, Ajio, Blinkit, and others make it possible to deliver every international brand to your doorstep with the utmost efficiency. When the competition is international, companies also have ... Read More

We are all interlinked and interdependent on each other. Nothing in this world can work and thrive in solitude. Today, we have products from all over the world available at our nearest supermarket or ration store. This is possible because of privatization, liberalization, and globalization, but along with this, it is also possible because of the holistic marketing approach taken by the companies. Companies have now understood that they cannot operate if they have just one goal, i.e., profit. For companies to survive and thrive in this cutthroat environment, they have to care about their customers, profits, employees, stakeholders, and ... Read More

Different concepts are emerging every now and then in the marketing domain because of the globalization of businesses. Marketers have to understand how consumers are behaving, why they are behaving in such a manner, and what companies can do to alter their behavior in favor of the company. Chasing the long tail is one such attempt to understand the revenue breakdown. Chasing the long tail in Marketing was written by Chris Anderson. Chris Anderson is the editor-in-chief of Wired magazine. Through chasing the long tail, Chris Anderson wants to convey how the shifting paradigm from offline marketing to online marketing ... Read More