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Definition: Marketing MixThe Harvard Business Review defines marketing mix as, “the tool kit that marketers use to do their job, and it has four elements.” Marketing Mix combines four crucial pillars of any marketing strategy, which includes Product, Price, Place, and Promotion. Larger companies need to implement this concept, and, perhaps with a little more importance, the smaller companies need to do the same.What are the 4 Ps in Marketing Mix?The 4 Ps in Marketing Mix-Price, Promotion, Product and Place-to develop an effective marketing strategy was first introduced by Prof. E. Jerome McCarthy in 1960. Based on the industry and ... Read More
What is a Demand in Market?Demand is an economic principle that refers to the desire of consumers to buy a product or avail a service from the market by paying a price. In simpler words, market demand is the demand or need for a product or service in the market. The more the demand for a product, the more is its supply The more a product generates revenue, the more is its demand in marketing.However, there is no direct connection between the price of a product and its demand. A product’s price is determined by the elasticity of demand, the ... Read More
What is Marketing?The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Over the years, marketing has transformed from being print and TV media-dependent to relying more on the internet because of the reach and scope of the latter. The primary objective of marketing is to take a product or service, identify the ideal/target customers or consumers, and draw their attention towards the product/service.The overall marketing strategy depends on consumers’ perception or understanding of the product, quality, durability, availability, ... Read More
In this chapter, we would learn about Trojan in detail. What it is, how it got its name, what are the common types of Trojan, how it works, and how to get rid of it if you encountered one.What is Trojan?The Trojan is a type of malware program or code that presents itself as a useful legitimate program so that users would get fascinated by it and install it. It usually tricks users by using social engineering techniques. Cyberattackers design Trojan to control the system to perform various vicious tasks such as stealing private information & secret files, damage the ... Read More
Both WiFi and 3G technology are wireless technologies that are widely used to send and receive data wirelessly. WiFi is for high-speed Internet access that connects nearby devices with each other and share the Internet via hotspots, whereas 3G technology is a set of standards for wireless mobile communication systems.Go through this article to find out more about the features of WiFi and 3G technology and how they are different from each other.What is WiFi?WiFi stands for Wireless Fidelity. It defines any network based on the 802.11 standards, allows computers and devices with the required wireless capacity to communicate via ... Read More
What is HTTP Flooding?HTTP flood is a sort of Distributed Denial of Service (DDoS) attack in which an attacker attacks a web server or application using seemingly valid HTTP GET or POST requests.HTTP flood assaults are volumetric attacks that frequently employ a botnet "zombie army"—a collection of Internet-connected computers that have been maliciously taken over, usually with the help of malware such as Trojan Horses.HTTP floods are a sophisticated Layer 7 assault that does not involve corrupted packets, spoofing, or reflection techniques and requires less bandwidth to bring down the targeted site or server than other attacks. As a result, ... Read More
What is Defense-in-Depth?The act of deploying several security methods to defend the integrity of information is known as defense in Depth. For the entirety of a system's life cycle, this strategy addresses weaknesses in technology, humans, and operations.The employment of several layers of defense throughout an information system is what this is all about. The outermost levels of a multi-layered defense system are the first line of protection and function well against the tiniest and most common attacks. More powerful and unorthodox attacks will get beyond the first few layers, but the deeper, more focused layers will stop them. The ... Read More
One of the most common problems with internet systems is that they are too complex for an average person to comprehend. Even a simple home-based system is complicated. The complexity of larger firms and agencies dealing with hundreds or even thousands of computers on the network increases dramatically.A tool called Nmap can be used to find out which ports are open and what the regulations are. This application scans the network to which a computer is connected and displays a list of ports, device names, operating systems, and other identifiers to assist the user in understanding the intricacies of their ... Read More
Pharming is a new type of cyberattack that is as difficult to detect as it is to put up. But what is the definition of a pharming attack? It's a method for hackers to gain access to large quantities of data by sending people to flawed clones of legitimate websites.If you look attentively, you'll see that "pharming" contains two words: "phishing" and "farming." The attacker phishes the victim and then farms their information. This allows them to recover any information that visitors unwittingly provide. Attacks that previously controlled the internet have become obsolete as the world of cybersecurity has evolved. ... Read More
The majority of people nowadays utilise the internet on a regular basis. It has transformed communications, business, and everyday duties, to mention a few. While the Internet has practically revolutionised the world, it has not come without a cost. We expose ourselves to identity theft, fraud, data breaches, hackers, and a world that was once unimaginable now threatens our everyday operations.The significance of online safety cannot be overstated. Vigilance and security are essential for keeping yourself, your information, and others safe. You put yourself at risk of being a victim of fraud, theft, and even property damage if you don't ... Read More