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What is FIDO?FIDO (Fast ID Online) is a collection of technology-neutral solid authentication security protocols. The FIDO Alliance, a non-profit organization dedicated to standardizing authentication at the client and protocol layers, created FIDO.The FIDO specifications support multifactor authentication (MFA) and public-key cryptography. FIDO keeps it locally on the user's device to protect personally-identifying information (PII), such as biometric authentication data, rather than in a password database.The Universal Authentication Framework (UAF) and the Universal Second Factor (U2F) protocols are supported by FIDO. During registration with an online service, the client device establishes a new key pair using UAF and keeps the ... Read More
Executive Order 14028 (EO), Improving the Nation's Cybersecurity, issued by Joe Biden on May 12, 2021, directs several agencies to improve cybersecurity through various software and data security and integrity measures. Several high-profile information security and ransomware assaults in 2020/21 triggered the order, including the SolarWinds hack, MS Exchange server vulnerabilities, and the Pulse Connect Secure attack that targeted both public and private sectors.Cybersecurity and Infrastructure Security Agency (CISA) issued guidelines about the country's security framework as a result of these assaults. This is a large policy document with 74 executable directives that span 15 pages. There are 45 directives ... Read More
Autorun Worms, which are commonly disseminated via USB devices, are a "surprise attack" that uses the Windows Auto-Run feature (autorun.inf) to execute malicious code without user knowledge when an infected device is connected to a computer. Many variants of this exploit make use of Windows' Autoplay features.Usually, the danger is in the form of removable media. If an unproven media item is presented and immediately runs, there is a danger of infection.Many modern operating systems disable Auto-Run by default, lowering the risk of this type of worm. Just in case, make sure you have strong endpoint security in place so ... Read More
Harpooning is the act of a hacker gathering information from social media sites in order to mimic executives and target employees in their company for the purpose of obtaining sensitive personal data. The security specialists from Mimecast had polled hundreds of IT professionals and determined that a new wave of "whaling" − a type of phishing assault that especially targets C to top-level executives − had impacted firms.Difference between Phishing and CyberwhalingThe difference between phishing and cyberwhaling is almost identical to the difference between real-world fishing and whaling: A "harpoon" instead of a fishnet, targets an enormous target instead of ... Read More
Definition: Porter’s Generic StrategiesBusiness plans are beneficial in assisting your company's success. Depending on your company's demands, you can use a variety of tactics. In his corporate planning and strategizing book, “Competitive Advantage: Creating and Sustaining Superior Performance, ” Harvard professor Michael Porter coined the term “generic competitive strategies or GCS.” Porter's generic competitive strategy is a framework for planning your company's strategic direction and getting a competitive advantage over your competitors.Cost leadership, differentiation, and focus are the three generic techniques that make up GCS. A business might choose between two sorts of competitive advantages.For example, they could opt to ... Read More
Marketing has almost always been an integral part of businesses, and marketing techniques used by organisations are continuously evolving. An effective marketing strategy will be based on careful marketing research and understanding the target audience.Types of Marketing: Based on Target AudienceMarketing can broadly be classified into two categories − Business to Business (B2B) and Business to Consumers (B2C).Let’s take a quick look at these two.B2C MarketingAs mentioned earlier, B2C marketing stands for "business to consumer." This means that the target audience is a direct consumer of the product or service. The sales cycle for a B2C product is directly dependent ... Read More
Definition: Global MarketingBusinesses often market their products locally. However, foreign items have been regularly launched in various markets throughout history. Salespeople have modified, updated, or revised their techniques to establish themselves in the local market.Global marketing is defined as "marketing on a global scale, in different nations, reconciling or taking economic advantage of global operational differences, similarities, and possibilities in order to fulfil global objectives." In simple words, when a company sells the same products worldwide, it is called Global Marketing.Examples - The Samsung Galaxy S series is an excellent example of global marketing because it is distributed internationally and ... Read More
The American Management Association defines government markets as, “…one which includes purchases by governmental units-federal, state, and local-that procure or rent goods and services in carrying out the main functions of the government.” Likewise, institutional markets can be defined as, “…a market consisting of schools, universities, hospitals, charities, clubs, and similar organisations which buy goods and services for use in the production of their own goods and services.”Institutional and government markets constitute a not-for-profit market with the primary objective of the general welfare of the people. Low budgets and captive patrons characterize such markets. Companies catering to institutional markets, establish ... Read More
What is Social Impact Marketing?Social impact marketing is a strategy where businesses play an active role in the community, above and beyond their core mission as a business. In social impact marketing, a company/brand actively advocates for change, or to advance a specific cause. At this point, the brand functions as a member of society and not just as a provider of products and services.Social impact marketing is linked to the idea of corporate social responsibility. Simply put, before a company can credibly work for change, it must first embrace its principles in its whole business. For example, a popular ... Read More
What is Marketing?The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Over the years, marketing has transformed from being print and TV media-dependent to relying more on the internet because of the reach and scope of the latter. The primary objective of marketing is to take a product or service, identify the ideal/target customers or consumers, and draw their attention towards the product/service.The overall marketing strategy depends on consumers’ perception or understanding of the product, quality, durability, availability, ... Read More