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What is a Supply Chain Attack?A supply chain attack, also known as a value-chain or third-party attack, occurs when an outside partner or provider with access to your systems and data infiltrates your system. The attack surface of the typical organization has grown substantially in recent years, with more suppliers and service providers touching critical data than ever before.A supply chain attack is a cyber-attack that aims to harm an organization by targeting the supply chain's less-secure sections.A supply chain attack can affect businesses in any sector, including banking, oil and gas, and government sectors.A supply chain attack can occur ... Read More
MITRE ATT&CK stands for MITRE Adversarial Tactics, Techniques, and Common Knowledge, and it is a trademark of MITRE (ATT&CK).The MITRE ATT&CK framework is a curated knowledge base and model for cyber adversary behavior, representing the many stages of an adversary's attack lifecycle as well as the platforms they are known to target.The model's tactics and methods abstraction creates a standard taxonomy of specific adversary operations that both the offensive and defensive sides of cybersecurity can understand. It also assigns a proper level of classification to adversary behavior and precise techniques to counteract it.MITRE ATT&CK was born out of MITRE's Fort ... Read More
What is Microenvironment?Microenvironment refers to the environment comprising of all the elements of an organization’s immediate environment which influences the performance of the company, as they have a direct bearing on the firm’s regular business operations.The microenvironment is popularly referred to as task environment or operating environment.Important Elements of MicroenvironmentLet us take a quick look at some important elements of microenvironment.Customers and ConsumersCustomers are those people who buy or avail an organization’s products/services. In simple words, an organization cannot survive without customers. A consumer, on the other hand, is the end user of the product/service.For example, a father might purchase ... Read More
The mode of entry is the path or the channel set by a company to enter into the international market.Ways to Enter Foreign MarketSome of the ways or modes of entering a foreign market are as discussed below.ExportingExporting is a cross-border sale of domestically grown or produced goods.Indirect ExportingIndirect exporting is the safest way to enter the market because there is no direct exposure to the overseas market and its hazards. The organization is just selling their goods to a foreign market agent, who then sells it to an intermediary. A number of companies use indirect export as an entry ... Read More
What are Marketing Management Philosophies?Marketing is the process of selling and buying products or services with the objective to gain profit either in monetary terms or in fringe benefits. It is a part of a larger management process. Management is the structured way adopted and followed by an organization from the starting till the implementation process.All the marketing efforts are guided by certain philosophies, which determine how the marketing activities should be carried out. Such philosophies are known as the marketing management philosophies.Marketing management has five philosophies to achieve the objectives of an organization. The evolution of marketing management philosophies ... Read More
What is Strategic Marketing Planning?The act of drafting and executing a strategy to accomplish a specific marketing goal is known as strategic marketing planning. Companies may devise strategic marketing plans in order to boost revenue and profits, get increased visibility, deter competitors, or improve their image through a complete rebranding.All of the world's most successful businesses have one thing in common: VISION. Strategic planning is the process of realizing that objective. If they want to build a formidable, long-lasting company model, even the tiniest businesses must engage in some amount of strategic planning.Key Components of Strategic Marketing PlanningManagement and operations ... Read More
What is a Product in Marketing?A product is something that is made with the purpose of being sold in the marketplace. The use of products satisfies the needs of customers. All marketing operations centre around the product, which is one of the most important aspects of marketing.There are two types of products: tangible and intangible. Intangible products are referred to as services, while physical things are referred to as goods.According to Perreault, Cannon and McCarthy “A product is the need-satisfying offering of a firm.”According to Grewal and Levy “A product is anything that is of value to a consumer and ... Read More
Definition: Market PositioningMarket positioning is the process of creating a marketing mix that puts a product or service in a unique position for the target segments and turning them into potential buyers. It is a crucial part of marketing strategies as it helps in creating a distinct mental position or image of a product or a service in the mind of the customers as compared to other brands in the market. This is accomplished through formulating competitive positioning for a product and a detailed marketing mix.Products can be positioned basis their prime attributes − For example, a sunscreen lotion brand can ... Read More
The implementation of marketing ideas by industries in one or more countries is known as international marketing. Simply put, international marketing is the exchange of goods and services across countries.What are the Benefits of International Marketing?Let us see the key benefits of international marketing as follows −Market ExpansionEveryone wants to increase their market share and increase the number of things they sell. International business is significant since it provides you with a new market to explore and expand within. Whatever your position was in the previous market, the new market is a whole different ballgame for any organization.Protects Against Economic ... Read More
Definition: International MarketingThe implementation of marketing ideas by industries in one or more countries is known as international marketing. Thanks to developments in international marketing, enterprises can now do business in practically any country on the planet.Simply put, international marketing is the exchange of goods and services across countries. The technique for planning and executing product and service tariffs, promotions, and distribution is the same all over the world.What are the Characteristics of International Marketing?The following statements define the fundamental characteristics of international marketing.Larger MarketMarketing and advertising items and services can be done on a variety of platforms. The market ... Read More