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Market Segmentation − DefinitionMarket segmentation is a business practice that brands use to segregate their target market into smaller and more manageable groups based on common grounds to optimize their marketing, advertising, and sales efforts. Simply put, customers of each market segment have similar characteristics that businesses can leverage to advance their efforts.Market segmentation can help businesses to target the people who can become satisfied customers of the business or enthusiastic consumers of the product or service. To segment a market, it must be split up into groups that have similar characteristics. Splitting up an audience in this way allows ... Read More
Market Targeting − DefinitionA corporation cannot focus on all market segments at the same time. Only a few segments can be satisfied by the company.The act of picking the target audience from the total market is known as market targeting. The target market is made up of a group or groups of purchasers who the company intends to serve or for whom the product is developed, with a price established, promotion efforts performed, and a distribution system in place.For example, consider a sandwich shop in a suburban town that is near to a petrol station. Because of its proximity to ... Read More
The practice of examining the cyber actions and capabilities of unknown intelligence groups or criminals is known as cyber threat analysis. A cybersecurity threat, often known as a "cyber threat, " is a harmful act that attempts to disrupt digital life. This crime might involve the interruption of a communication channel, data damage, or data theft.Hackers prey on corporations, governments, organizations, and even individuals that have access to sensitive information. Cyber-attacks such as Denial of Service (DoS), computer viruses, malware, phishing emails, and other types of cyber-attacks are all possible risks. The attacks are aimed at everyone with an online ... Read More
A Domain Name System (DNS) server is used to translate domain names to IP Addresses and vice versa. DHCP is a client/server protocol that automatically assigns an IP address and other configuration information to an Internet Protocol (IP) host.Read through this article to find out more about DNS and DHCP and how they are different from each other.What is DNS?DNS is a hierarchical and decentralized naming system for computers, and other resources that are connected to a private network or the Internet. It connects a variety of bits of data to domain names assigned to each of the participants.DNS transforms ... Read More
The world at large forms the external environment for businesses. A company must confront, adapt to, take advantage of, and defend itself against what is happening in the world around it to succeed. To make gathering and interpreting information about the external environment easier, strategic analysts have defined several general categories of activities and groups that managers should examine and understand. A company’s macro environment contains elements that can impact the company but are generally beyond its direct control. These elements are characteristics of the world at large and are factors that all businesses must contend with, regardless of the ... Read More
An Exploit Kit (EK) is a means for widely disseminating a malware. EKs are intended to operate in the background while a possible victim is surfing the Internet. The end-user does not need to do anything further in order to utilize an EK. EKs are a clever technique of distribution. An exploit is a series of commands or a piece of code that exploits a vulnerability in a program to cause it to act in an unexpected way.Repository of Various ExploitsAn Exploit Kit is nothing more than a software that collects and manages various exploits. They serve as a form ... Read More
Angler is one of the most well-known exploit kits used in cyber assaults, having been discovered in 2013. Angler has garnered a lot of momentum in its brief lifetime due to its unique traits. It has distributed ransomware, participated in malvertising, and even participated in hacktivism efforts.According to the 2015 Trustwave Global Security Report, Angler was the second most often used exploit kit in 2014. It was responsible for 17% of infections, while Nuclear, the most often used exploit kit, was responsible for 23%.Angler's landing page is divided into distinct sections.There is some visible English language that is designed to ... Read More
What is DNS Cache Poisoning?DNS cache poisoning occurs when misleading information is entered into a DNS cache, causing DNS queries to return an inaccurate answer and users to be led to the wrong domains. DNS spoofing is another term for DNS cache poisoning.IP addresses are the Internet's "room numbers" allowing web traffic to reach the correct destinations. DNS resolver caches serve as the "campus directory, " and when they store incorrect information, traffic is routed to the incorrect location until the cached information is updated.DNS spoofing is a threat that imitates real server destinations in order to redirect traffic to ... Read More
You might encounter false positives and true positives while using antivirus software, anti-malware tools, or intrusion prevention systems.What is a False Positive in Cybersecurity?When a piece of security equipment warns you of a problem, this is known as a false positive. The problem is that the security device is malfunctioning. This is a positive. However, it's a false positive, meaning there was no issue.These warnings are based on signatures if you receive a message from an Intrusion Detection System (IDS) or an Intrusion Prevention System (IPS). A piece of information that gone through the IPS that matches a signature and ... Read More
Botnets are computer networks that have been hijacked and are used to carry out different schemes and cyberattacks. Bots are used to automate large-scale attacks such as data theft, server failure, and malware spread. Botnets utilize your gadgets to defraud others or cause havoc without your knowledge or approval. Botnets can affect nearly any device with an Internet connection, which means the threat is always expanding.Using a variety of automated approaches, malicious bots are targeting firms in a range of industries, including retail, travel financial services, travel, and gaming. Credential stuffing, card cracking, online scraping, and ad fraud are some ... Read More