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Definition: Market PositioningMarket positioning is the process of creating a marketing mix that puts a product or service in a unique position for the target segments and turning them into potential buyers. It is a crucial part of marketing strategies as it helps in creating a distinct mental position or image of a product or a service in the mind of the customers as compared to other brands in the market. This is accomplished through formulating competitive positioning for a product and a detailed marketing mix.Products can be positioned basis their prime attributes − For example, a sunscreen lotion brand can ... Read More
The implementation of marketing ideas by industries in one or more countries is known as international marketing. Simply put, international marketing is the exchange of goods and services across countries.What are the Benefits of International Marketing?Let us see the key benefits of international marketing as follows −Market ExpansionEveryone wants to increase their market share and increase the number of things they sell. International business is significant since it provides you with a new market to explore and expand within. Whatever your position was in the previous market, the new market is a whole different ballgame for any organization.Protects Against Economic ... Read More
Definition: International MarketingThe implementation of marketing ideas by industries in one or more countries is known as international marketing. Thanks to developments in international marketing, enterprises can now do business in practically any country on the planet.Simply put, international marketing is the exchange of goods and services across countries. The technique for planning and executing product and service tariffs, promotions, and distribution is the same all over the world.What are the Characteristics of International Marketing?The following statements define the fundamental characteristics of international marketing.Larger MarketMarketing and advertising items and services can be done on a variety of platforms. The market ... Read More
What is Enlightened Marketing?Enlightened Marketing's concept is founded on the crucial factor that a company's marketing should evaluate the marketing system's optimal long-term performance. Enlightened marketing prioritises the customer's impression of the product; avoid exhausted approaches; examine the social impact; pass on the true value for the price; and demonstrate that the company is as socially responsible as it is profitable. This is the belief that a company's marketing system should be customer-centric, innovative, and societally beneficial, as well as give long-term value and be founded on a sense of commitment or mission.What are the 5 Principles of Enlightened Marketing?Enlightened ... Read More
A "zip bomb" is a malicious archive file that is designed to crash or render the application or system worthless that reads the file. It is frequently used to disable antivirus software in order to allow more traditional malware to infiltrate. It is also known as a "decompression bomb."A zip bomb lets a program run normally, but instead of hijacking its operation, it creates an archive that takes a long time, a lot of disk space, or a lot of RAMS to unpack.A decompression bomb could be a zip file, a compressed installation file, or an executable application.A zip file ... Read More
Remote Code Execution (RCE), often known as Code Injection, is a sort of attack in which an attacker can inject and execute malicious code into an application. This foreign code has the ability to compromise data security and integrity. It can often get through authentication controls, and these attacks are generally linked to apps that rely on user input to run.Code Injection attacks take advantage of a sloppy data management. These attacks are typically made feasible by a lack of sufficient input/output data validation, such as −Data formatQuantity of anticipated dataAllowable charactersSQL injection, Script injection, Shell injection, and Dynamic evaluation ... Read More
Computer forensics is a subset of digital forensic science that deals with evidence found on computers and other digital storage devices. Computer forensics aims to study digital media in a forensically sound manner in order to identify, preserve, retrieve, analyze, and provide facts and views about digital information.Although computer forensics is most commonly connected with the investigation of a wide range of computer crimes, it can also be employed in civil cases. Data recovery techniques and principles are used, but different norms and practices are in place to produce a legal audit trail.Criminal investigations and law enforcement require cyber forensics. ... Read More
Cyber Resilience is an entity's capacity to produce the expected results, despite adverse cyber events. Adverse cyber events are those that have a detrimental influence on the availability, integrity, or secrecy of networked IT systems, as well as the data and services they include.Resilience is the ability to anticipate and adapt to changing conditions and endure and recover quickly from disturbances. In an information technology context, cyber resilience focuses on preventative, investigative, and reactionary controls to analyze weaknesses and make improvements to the entity's overall security posture.Cyber resilience is a developing concept that is quickly gaining traction. Information security, business ... Read More
The malware's name comes from the file's creator, who named it "core." The Trojan is deployed through a drop file that leaves the target system as soon as the CoreBot is run. To stay alive, the thief installs a code to the Windows Registry.The virus can harvest passwords, and the modular plugin makes it easy for the developer to add other features. CoreBot can't intercept data in real-time at the moment, but it poses a danger to email clients, wallets, FTP clients, private certificates, and a few desktop programs.The sophisticated banking malware CoreBot is making a reappearance to target online ... Read More
Ryuk, pronounced "ree-yook", is a ransomware family that initially surfaced in the middle to late part of 2018. In Los Angeles, the New York Times and the Wall Street Journal shared a printing plant. The attack had an impact on them as well, causing distribution problems for the Saturday editions of the publications.Ryuk starts by shutting down 180 services and 40 processes when it infects a system. These services and processes may obstruct Ryuk's operations, or they may be required to carry out the assault.The encryption can then take place. Ryuk uses AES-256 encryption to encrypt data, including images, movies, ... Read More