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What is DNS Cache Poisoning?DNS cache poisoning occurs when misleading information is entered into a DNS cache, causing DNS queries to return an inaccurate answer and users to be led to the wrong domains. DNS spoofing is another term for DNS cache poisoning.IP addresses are the Internet's "room numbers" allowing web traffic to reach the correct destinations. DNS resolver caches serve as the "campus directory, " and when they store incorrect information, traffic is routed to the incorrect location until the cached information is updated.DNS spoofing is a threat that imitates real server destinations in order to redirect traffic to ... Read More
You might encounter false positives and true positives while using antivirus software, anti-malware tools, or intrusion prevention systems.What is a False Positive in Cybersecurity?When a piece of security equipment warns you of a problem, this is known as a false positive. The problem is that the security device is malfunctioning. This is a positive. However, it's a false positive, meaning there was no issue.These warnings are based on signatures if you receive a message from an Intrusion Detection System (IDS) or an Intrusion Prevention System (IPS). A piece of information that gone through the IPS that matches a signature and ... Read More
Botnets are computer networks that have been hijacked and are used to carry out different schemes and cyberattacks. Bots are used to automate large-scale attacks such as data theft, server failure, and malware spread. Botnets utilize your gadgets to defraud others or cause havoc without your knowledge or approval. Botnets can affect nearly any device with an Internet connection, which means the threat is always expanding.Using a variety of automated approaches, malicious bots are targeting firms in a range of industries, including retail, travel financial services, travel, and gaming. Credential stuffing, card cracking, online scraping, and ad fraud are some ... Read More
What is a Supply Chain Attack?A supply chain attack, also known as a value-chain or third-party attack, occurs when an outside partner or provider with access to your systems and data infiltrates your system. The attack surface of the typical organization has grown substantially in recent years, with more suppliers and service providers touching critical data than ever before.A supply chain attack is a cyber-attack that aims to harm an organization by targeting the supply chain's less-secure sections.A supply chain attack can affect businesses in any sector, including banking, oil and gas, and government sectors.A supply chain attack can occur ... Read More
MITRE ATT&CK stands for MITRE Adversarial Tactics, Techniques, and Common Knowledge, and it is a trademark of MITRE (ATT&CK).The MITRE ATT&CK framework is a curated knowledge base and model for cyber adversary behavior, representing the many stages of an adversary's attack lifecycle as well as the platforms they are known to target.The model's tactics and methods abstraction creates a standard taxonomy of specific adversary operations that both the offensive and defensive sides of cybersecurity can understand. It also assigns a proper level of classification to adversary behavior and precise techniques to counteract it.MITRE ATT&CK was born out of MITRE's Fort ... Read More
What is Microenvironment?Microenvironment refers to the environment comprising of all the elements of an organization’s immediate environment which influences the performance of the company, as they have a direct bearing on the firm’s regular business operations.The microenvironment is popularly referred to as task environment or operating environment.Important Elements of MicroenvironmentLet us take a quick look at some important elements of microenvironment.Customers and ConsumersCustomers are those people who buy or avail an organization’s products/services. In simple words, an organization cannot survive without customers. A consumer, on the other hand, is the end user of the product/service.For example, a father might purchase ... Read More
The mode of entry is the path or the channel set by a company to enter into the international market.Ways to Enter Foreign MarketSome of the ways or modes of entering a foreign market are as discussed below.ExportingExporting is a cross-border sale of domestically grown or produced goods.Indirect ExportingIndirect exporting is the safest way to enter the market because there is no direct exposure to the overseas market and its hazards. The organization is just selling their goods to a foreign market agent, who then sells it to an intermediary. A number of companies use indirect export as an entry ... Read More
What are Marketing Management Philosophies?Marketing is the process of selling and buying products or services with the objective to gain profit either in monetary terms or in fringe benefits. It is a part of a larger management process. Management is the structured way adopted and followed by an organization from the starting till the implementation process.All the marketing efforts are guided by certain philosophies, which determine how the marketing activities should be carried out. Such philosophies are known as the marketing management philosophies.Marketing management has five philosophies to achieve the objectives of an organization. The evolution of marketing management philosophies ... Read More
What is Strategic Marketing Planning?The act of drafting and executing a strategy to accomplish a specific marketing goal is known as strategic marketing planning. Companies may devise strategic marketing plans in order to boost revenue and profits, get increased visibility, deter competitors, or improve their image through a complete rebranding.All of the world's most successful businesses have one thing in common: VISION. Strategic planning is the process of realizing that objective. If they want to build a formidable, long-lasting company model, even the tiniest businesses must engage in some amount of strategic planning.Key Components of Strategic Marketing PlanningManagement and operations ... Read More
What is a Product in Marketing?A product is something that is made with the purpose of being sold in the marketplace. The use of products satisfies the needs of customers. All marketing operations centre around the product, which is one of the most important aspects of marketing.There are two types of products: tangible and intangible. Intangible products are referred to as services, while physical things are referred to as goods.According to Perreault, Cannon and McCarthy “A product is the need-satisfying offering of a firm.”According to Grewal and Levy “A product is anything that is of value to a consumer and ... Read More