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What is Citadel Malware?Citadel is a malware distribution and botnet management toolkit that makes it simple to create a ransomware and infect computers one by one using pay-per-install apps. Citadel was created to steal personal information from its victims, including banking and financial information.Based on the Zeus source code, the Citadel Trojan creates a botnet that comprises of a large number of infected machines. On an exploited computer, the attacker can run harmful malware such as ransomware and scareware.Citadel virus infects machines using a variety of methods. This danger is spread by cybercriminals using sophisticated tactics such as banking malware, ... Read More
Residual Risk is the risk that remains after all the attempts have been done to detect and eliminate some or all categories of risk. It is important to assess residual risk to meet compliance and regulatory requirements. Residual risk must be evaluated in order to prioritize security measures and processes over time.How is Residual Risk Calculated?Before developing a risk management strategy, you must first quantify all of the residual hazards unique to your digital ecosystem. This will assist you in defining the particular requirements for your management plan as well as allow you to assess the effectiveness of your mitigation ... Read More
Computer Incident Response Team (CIRT) is a team that deals with computer security breaches. CIRT professionals, which comprise team members from certain departments and specialties, must manage such occurrences quickly despite the fact that most firms have procedures in place to prevent security concerns.A CIRT is an organized entity with a defined mission, structure, and duties and responsibilities, according to this definition. Any ad hoc or informal incident response action that lacks a defined constituency or stated roles and duties are excluded from this assumption.The "FIRST CIRT Framework" was issued by the Forum of Incident Response and Security Teams, an ... Read More
What is Hacktivism?Hacktivism can be said to be an act of breaking into a computer system for political or social reasons. It's a union of two words, i.e., "hack" and "activism." A hacktivist is someone who engages in hacktivism. The hacktivist who does activities like defacing a company's website or leaking personal information is seeking to send a message and create awareness for a cause they believe in.Hacktivism is when political or social activists use computer technology to make a statement in favor of one of their causes.Hacktivism often targets government or corporate targets, although it may also target any ... Read More
What is Customer Adoption?You hope that when you release new products, services, tools, or features, your consumers will want to upgrade, purchase, or integrate the new product into their workflow. That is exactly what customer adoption implies. It is about assisting customers in adopting new products and services.Customer adoption is defined as the process through which a customer learns about a new product/service, expresses interest in it, evaluates it, tests it, and ultimately purchases and uses it as intended.Five stages in the process of adopting a new product are as follows −AwarenessThe goal of the first stage is to raise ... Read More
The concept of public policy marketing could allow governments to "sell" their policies to citizens through non-commercial marketing interactions that are unique to the public sector. Then, social behavior should be viewed as citizens' reciprocation, contributing to the government's desired social outcomes. Public policy marketing is predicted to improve the implementation of government policies when citizen behavior is important to success.Following are the key Public Policy Principles in Marketing −The Principle of Consumer and Producer FreedomConsumers and producers should have as much freedom as possible when it comes to marketing decisions. If a marketing system is to produce a good ... Read More
Kotler and Keller (2007) defined marketing audit as the “…comprehensive, systematic, analysis, evaluation, and the interpretation of the business marketing environment, both internal and external, its goals, objectives, strategies, principles to ascertain the areas of problem and opportunities and to recommend a plan of action to enhance the firm’s marketing performance.”Marketing audit is usually conducted by a third person outside of the organization and isn’t connected in any way with the founders or promoters of the organization.While carrying out a Marketing Audit, there are certain points that should be kept in mind and adhered to. They are as follows −ComprehensiveThe ... Read More
Competitive Positioning: Definition & ExampleCompetitive positioning is a marketing strategy that relates to how a company's marketing team can set itself apart from its rivals. The company's position is determined by how its goods and services compare to the value of similar goods and services on the market. To make their position more competitive, a marketing team evaluates several facets of their company's market, such as audience wants and current trends.The purpose of competitive positioning is to boost sales by increasing your company's value to customers. Finding a niche for your company's products to appeal to the special demands of ... Read More
What is Consumer Behavior?According to Business Dictionary, “Consumer buying behavior is the process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants”. The following definition is also used in numerous research journals. “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.”Consumer behavior refers to the process that customers go through while making a purchase, and ... Read More
What is Consumer Behavior?According to Business Dictionary, “Consumer buying behavior is the process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants”. The following definition is also used in numerous research journals. “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.”Consumer behavior refers to the process that customers go through while making a purchase, and ... Read More