For positive results, service provider needs to plan his services strategically. A good service strategy defines a unique approach for delivering better value.
Service Strategy Manager is the process owner of this process.
Strategy Management comprises of four activities as discussed below −
It is necessary to take survey of services available in the market. It gives a clear perspective of cost and quality of services already present and what new service can be offered in competitive environment.
In this service provider develops a portfolio which contain all the services that are visible and available for the customer. Service portfolio is developed in order to represent all binding service investments towards the market.
It deals with purchasing new technologies, resources and capabilities to offer low-cost and high-value service to the customer.
In order to measure success or failure of the strategy, all critical success factors are measured. Also the completion in the market is observed and priorities are adjusted accordingly.