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How to Use Technical SEO to Optimize for Site Search
Technical SEO is a powerful way of optimizing your website for increased site search visibility. By improving site speed, fixing broken links, avoiding duplicate content issues, performing keyword research, and leveraging tools like Google Search Console, you can achieve greater success in the SERPs. In this blog, we will discuss some best tech SEO practices when it comes to optimize your site search for a good user experience.
What is Technical SEO?
Technical SEO is a set of techniques to enhance your website design, code structure, and content to make them discoverable by search engines and rank in search results.
A well-implemented technical SEO strategy helps optimize your websites and enhance the browsing experience of users. Most importantly, it removes all the technical errors that stop search crawlers from crawling and indexing your site. As a result, it increases your site’s chances of ranking in search engine result pages. This drives more traffic to your site and increases conversion.
How to Optimize Your Website with Technical SEO?
Most site owners think of technical SEO as a back-end practice. However, the trust is that it can also help with your content marketing. It supports and enhances your content marketing strategy by making your content discoverable by search engines.
Optimizing your site and content with technical SEO
Technically Optimize Your Keywords
Contents are generally written based on the keyword strategy. This includes thorough keyword analysis and targeting a set of search queries. Undoubtedly, placing keywords within the content is helpful. However, you should place main keywords in your Meta descriptions, header tags, page titles, alt tags, and Meta titles.
Target Keywords for Voice Search as Well
Voice search usage has been growing rapidly over the years. It is high time marketers leverage this technology to increase their chances of ranking higher in SERP. Start with framing the contents accordingly.
Think yourself in your clients' shoes while creating voice search content. For example, if your keyword is “technical SEO,” it should frame the question like a person would ask their phone.
For example, why should I use technical SEO? Or does technical SEO affects search engine rankings?
Focus on Link-building Strategy
Content marketing mainly focuses on acquiring external links. Meanwhile, technical SEO aims to build a seamless internal link equity.
That means connecting links within the website. This means adding a hyperlink to your page that points to another page. For example, when a visitor clicks the hyperlink on page 1, it takes it to page 2 or any other page within the website relevant to the topic.
This makes your pages more authoritative for crawlers. It also means when Googlebot crawls on one page, it will quickly discover another page. From there, it goes to another page, and so on. As a result, all your pages will be crawled and indexed efficiently.
Remove Broken Links
As mentioned earlier, Googlebot crawls from one page to other to index. However, if Google bumps into a broken link, it will stop crawling and indexing your site.
To fix this, you need to use the site audit tools. These tools scan your sites for broken and outdated links and display them to you. The rest is up to you either you update the link or remove it entirely.
Some Technical SEO Tips to Optimize Your Images
Add keywords to the filenames of the images. Instead of uploading the image in the default filename as “img0521.jpg”, change it to “technical SEO tips and tricks 2023”. It increases the likelihood of the image getting featured in search result snippets.
Add at least eight images on each page to get features in image packs of Google.
Add Meta description and alt tags to your images. Enter your primary keywords in each image description and alt tag if possible.
Compress your image and video files so it loads faster. However, ensure not to compress too much to make the image lose its quality.
Implement Structured Data through Schema Markup
Googlebot crawls your site and indexes your pages based on the format, keywords, and structured data. The structured data helps crawlers to understand the content hierarchy and the context behind each piece of content.
Schema markup helps in organizing your page much better. For example, you can structure your cooking recipe site by adding schema markup for ingredients, cooking temperature, cooking time, measurements, etc.
Similarly, for cooking product sites, you can add schema properties like a model, serial number, price, customer reviews, rating, etc.
Testing Your Site for Structured Data
Test your site in a rich results testing tool to ensure Google can pull rich media snippets from your content. If your site has no supported schema, you can go to Google’s search gallery of structured data types to get ideas for your content.
Technical SEO may take time to implement but the results will help drive organic traffic and boost user engagement. Take it one step at a time, starting with smaller and more easily achievable goals first before moving onto bigger ones. Keep track of what’s working and what’s not so that adjustments as needed can be made along the way. Ultimately, with commitment and effort you should find yourself rewarded with improved rankings in search results pages.
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